Already the nation's largest gaming exhibition, the 10th China Digital Entertainment Expo and Conference ChinaJoy to its friends is expanding to fill in excess of 70,000 sq m of the Shanghai New International Expo Center during July 26-28.
The expo, which covers all facets of gaming with a continual increased focus on mobile, will house more than 300 companies boasting over 600 displays and this year features an enhanced B2B "integrated business negotiation area".
Zynga-zig-ah
Accompanying the announcement was the unveiling of ChinaJoy 2012's new branding.
Commemorating the show's anniversary and reflecting this year's "New Decade and New Era" theme, the branding is the work of Zhong Mingjuan, a concept designer at Zynga.
Expect the 'CJ' mascots to appear on a t-shirt or plush toy near you
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With three boys under the age of 12, former Edge editor Joao has given up his dream of making it to F1 and instead spends his weekends transforming his living room floor into a venue for hosting increasingly complex Scalextric tracks. When in work mode, he looks after the production (aka the behind-the-scenes magic) of Steel Media's series of conferences.
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