In-game Advertising
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News
Mar 18th, 2024
In-app purchases decline but ad revenues is up 26.7% despite falling player retention
News
Dec 7th, 2023
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024
News
Dec 7th, 2023
Odeeo claims over 90% of audio ads are not skipped by gamers
Odeeo’s research provides tips on designing the ideal audio ads
News
Oct 16th, 2023
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
News
Jul 25th, 2023
USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA
News
Jun 27th, 2023
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
News
May 1st, 2023
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
News
Apr 24th, 2023
In-game ads by Anzu.io triple Cooking Fever’s ARPDAU
Nordcurrent’s flagship title has 400 million total downloads