Influencers
Article Types
- All [177]
- Deal [1]
- Video [1]
- Data & Research [1]
- Marketing [1]
- Mobile Mavens [3]
- Job News [6]
- Comment & Opinion [23]
- Feature [30]
- Interview [30]
- News [81]
Comment & Opinion
Jan 16th, 2024
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
Comment & Opinion
Jul 17th, 2023
Federica Nocerino: “Marketing is connecting at the right time with the right person”
Interview
Feb 4th, 2021
How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on
"There’s a reason that battle passes are so popular in the industry nowadays"
Interview
Dec 24th, 2020
Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino
"I think we’ll see all of the big players jump into the space"
Interview
Apr 15th, 2020
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
Interview
Dec 19th, 2019
JetFuel CEO Tim Lenardo on the state of influencer marketing
"Achieve success in the dubious world of fake followers, bots, and algorithmic ranking"
Comment & Opinion
Aug 29th, 2019
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"
Interview
Jun 21st, 2019
What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry
"If you don’t have the passion somebody will take your place"
Interview
Mar 28th, 2019