Marketing Moves
All Stars, ASMR and IRL experiences: Candy Crush’s marketing strategy unwrapped
We meet with King’s marketing team to discuss strategy, branding, and how to advertise a 14-year-old game
Ai For Ua
Exclusive: Kohort raises $7m to build UA AI agents for mobile
The company's suite of AI tools have been trained on $6bn of historical UA spend
Acaster On Apple Arcade
Perchang World launches as Apple Arcade exclusive, marking comedian James Acaster’s first games role
The original Perchang gets a sequel 10 years later, designed with Apple Arcade in mind
Latest
New Partnerships
Gamefam teams up with Borussia Dortmund for FIFA Super Soccer on Roblox
The event introduces exclusive Borussia Dortmund-themed quests and rewards for players
Pgc Summit MalmÖ
Meet companies like Sony, Landfall, Raw Fury, Rovio and Sybo this May
See who you could do business with at Pocket Gamer Connects Summit Malmö
Pgc Nordics
The Nordics’ biggest B2B games event is back
What to expect as Pocket Gamer Connects Nordics returns this October
Pgc Summit Shanghai
How Chinese game makers leverage AI
Discover how the world's biggest games market is running ahead at Pocket Gamer Connects Summit Shanghai this July
New Games
New release roundup: Gambonanza, The Rhymatory, Perchang World, and more
We highlight the latest new games that have broken cover over the past week
M&a
InMobi acquires mobile growth platform MobileAction
Deal will help expand InMobi's advertising services
Editor's Picks
Top 30
Xsolla partners with PocketGamer.biz for regional Top Game Maker reports
We’ll be celebrating the top developers and publishers across the UK, Nordics, Europe, China, Southeast Asia, MENA and more
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
Industry Insights
Why copying best practices won’t help your company grow
Nikita Guk explains why copying best practices from successful studios rarely works and what actually drives organisational performance
Opinion
Studios are born around talent, so the fact that international talent is permanently relocating here tells you everything.
Aïda Figuerola on why Spain and Barcelona are becoming key gaming hubs
The residual value in your cohorts is effectively collateral.
Martin Macmillan looks at how studios can better understand long-term player value
#Pocket Gamer Connects
Pgc Barcelona 2026
Scopely, Gameloft and Tilting Point join speaker lineup in Barcelona this June
Global games leaders take the Pocket Gamer Connects stage
Pgc Summit MalmÖ
Connect, pitch and learn at Pocket Gamer Connects Summit Malmö
Business making and market insight at the heart of the Nordic games industry on May 27th to 28th
Pgc Summit Shanghai
Make your China market move this May Day
Secure your spot at Pocket Gamer Connects Summit Shanghai with our time-limited offer
Pgc Summit MalmÖ
Sony, Embark, Landfall Games, Raw Fury and more bring expert insight to PG Connects Summit Malmö
Learn from the brightest minds in Sweden’s games industry, funding experts and game makers
Industry Voices
India On The Rise
LVL Zero founding partner Krish Anurag on selecting studios, equity-free funding and building India's global game pipeline
"The best teams aren't building just for India. They're building from India for players across the globe"
Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Brazil Games
How Brazil is accelerating games as a cultural export
Brazil Games' Patrícia Sato discusses why the organisation set up an accelerator program and the importance of games as a cultural export
Mobile Mavens
“Burnout is essentially design failure”: The Mobile Mavens weigh in on player burnout
The Mobile Mavens discuss how studios manage player burnout and build long lasting player relationships
Aurora Awards Uk
“I've seen inconsistent availability of computer science subjects and low take-up for girls”
Nicky Ormrod on the need to go back to school to fix the gender imbalance in games
#MENA
New Partnerships
Savvy Games Group and Roblox sign MoU to grow Saudi Arabia’s game development ecosystem
Partnership focuses on game development training and education initiatives
Funding News
Turkish mobile studio Mindtail raises $2m for AI-driven puzzle games
The studio aims to triple its team size after the funding round
Global Ambition
Afrime Studios founders on funding Unyverse and building for 670m players of colour
“We've been in rooms where the vision is clear, the opportunity is clear, and you still feel the weight of scepticism that isn't evenly distributed"
Africa Is Mobile
"If players are not consistently returning and genuinely enjoying the experience, no payment model will succeed"
Maliyo Games’ founder Hugo Obi on mobile monetisation in Africa, execution gaps and why retention matters more than pricing
Deals, Mergers & Acquisitions
Funding Influx
Astrocade raises $56m to expand AI-powered games creation platform
The company claims its platform now generates hundreds of millions of plays monthly
Funding For Games
Griffin Gaming Partners launches $100m indie games fund
The fund has already backed 15 game projects
Shake-up
Eve Online studio CCP rebrands to Fenris Creations as Google takes minority stake
Fenris has partnered with DeepMind to train AI and explore new gameplay experiences
Done Deal
EA signs multi-year licensing and partnership deal with Brazilian Football Confederation
Deal includes licensing rights and plans for joint marketing activities.
M&a
Mistplay acquires MAF’s MyChips to boost rewarded play platform
Deal expands Mistplay's rewarded LoyaltyPlay global partner network across North America, APAC and Europe
Acqusitions
Supercell to acquire Merge Mansion studio Metacore as 160 jobs could be cut
Growth ambitions failed to materialise at the Finnish developer
Acqusitions
GameStop submits $55bn bid to acquire eBay
Ryan Cohen set to lead combined company if deal closes
Jobs News
Leadership Change
Microsoft reshuffles Xbox leadership as Asha Sharma pushes turnaround
The Windows company will discontinue Copilot on console and begin winding down the mobile version
Unionisation
Wizards of the Coast declines to recognise MTG Arena union
Workers say an NLRB election is now expected within weeks
Leadership Change
Jam City co-founder Joshua Yguado steps down as CEO after 16 years
Kabam CEO Chul-min Sim will serve as chief executive of both companies following his appointment
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
Market Growth
UK studios face heavier workloads as 62% report pressure from skill shortages
TIGA calls for stronger education and policy alignment in new report
#Regulation
Dma Review
EU's Digital Markets Act has "not yet reached its full potential"
Cloud and AI markets are next in the Commission's enforcement crosshairs
Regulations
Türkiye passes sweeping digital law restricting social media access for under 15s
Meanwhile, foreign gaming platforms with over 100,000 daily Turkish users must now appoint a local representative
Regulations
India launches Online Gaming Authority with strict compliance mandates from May 2026
Online money games are explicitly barred from recognition as esports under Indian law
Staff Surge
Roblox workforce grows 24% to over 3,000 full-time staff
The platform had a "banner year" in 2025 with hits like Steal a Brainrot and Grow a Garden
More News
New Offerings
IGDA Portugal launches to support local game developers
The organisation aims to support sustainable careers for game developers across Portugal
Comeback
Freecash returns to Google Play after policy review
Almedia is still working with Apple to restore Freecash on iOS
Investment News
EasyWin closes second seed funding round at $20m valuation
The company expands its real-money gaming platform into 12 countries
New Offerings
Supercell taps action sports filmmaker Ty Evans for Clash Royale short film
The campaign creates a fictional extreme sport called “rhino riding.”
Events
Gamescom LATAM 2026 welcomes record 154,000 visitors
Attendance figures up by 17.5%
New Offerings
Unity launches open beta for Unity AI game development tools
The new system is built directly into the Unity Editor
New Partnerships
Starbreeze partners with Gamefam for new Payday game on Roblox
The title is scheduled to launch later this year
Latest Videos
How to leverage incentivised rewards for high value UA
10:34
|
116 views
Rewarded Marketplaces & How Surprise Equals Engagement
08:50
|
138 views
How D2C lets you 'take the power back' from app stores
08:25
|
45 views
How D2C can build personal relationships | Liam Wiltshire from Tebex
11:59
|
12 views
Podcasts
Podcast | Episode 90
Week in Mobile Games podcast: Episode 90
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 90...
Podcast
Podcast: The state of the UK games industry with UKIE CEO Nick Poole
We discuss the challenges facing the UK's games industry and what developers need in the coming years to boost their success
Podcast | Episode 89
Week in Mobile Games podcast: Episode 89
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 89...
Podcast
PocketGamer.biz Podcast: Skillz, Beamable and the live ops shift
We unpack Skillz's acquisition of Beamable, what the future looks like for the two companies, and more