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Total Active App (currently available for download): 5,609,536
Total Inactive Apps (no longer available for download): 213,606
Total Apps Seen in US App Store: 5,823,142
Number of Active Publishers in the US App Store: 1,727,333
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“The Chinese market is of great importance to us being one of the key regions in the gaming industry”
Trends, censorship, approvals, mixed genre games and more come under the microscope
Adjust’s Alexandre Pham isolates the winning techniques being used by Chinese apps to find success in the wider global app market