Marketing
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- All [62]
- Infographic [1]
- Special Report [1]
- Video [2]
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- Deal [4]
- Data & Research [4]
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- Marketing [5]
- Feature [12]
- Job News [25]
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
Data & Research
Feb 7th, 2024
New SocialPeta 2023 white paper highlights growth and emerging markets
News
Dec 6th, 2023
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
News
Oct 16th, 2023
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
Special Report
May 5th, 2023
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
News
May 1st, 2023
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
News
Nov 23rd, 2022
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
News
Oct 24th, 2022
Data.ai on how to safely and effectively monetise kids’ games
Kids’ games are ripe for monetisation, but require a different approach than other genres
News
Sep 12th, 2022
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Data & Research
Oct 13th, 2021
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Comment & Opinion
Aug 29th, 2019
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"