Profile
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LinkedIn
About
About
Mikael is native of Finland and has been working and doing business in China since 2004. He started his China career with Finpro, Finland Trade Center, assisting Finnish ICT companies in China market. In 2008 he founded his first company, Posse Ltd, which has since provided numerous leading European handset and mobile VAS related companies with market entry, business development, and sales representative services.
Articles featuring Mikael Leinonen
Articles featuring Mikael Leinonen
UA UPDATE
Aug 30th, 2022
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
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EYES ON CHINA
Nov 10th, 2021
Swrve now gives Western mobile game devs a full picture of their performance in China
CHINA SYNDROME
Aug 31st, 2021
Mobile Mavens: Reaction to China's new restrictions on children gaming
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WHAT NOW?
Jul 21st, 2020
All China iOS fears just materialised - What now?
Understanding the impacts of the China iOS ISBN requirements with MyGamez
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CHINA AWARDS
Jan 28th, 2016
Chinese version of Hill Climb Racing wins China Mobile innovation award
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BULKING UP
Sep 2nd, 2015
West-to-China publisher MyGamez announces 9 million MAUs and new funding round
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Nov 12th, 2014
MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China
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Top Stories
News
May 30th, 2024
Reverse: 1999 celebrates one year in China with $74 million and "semi-anniversary" in the West
Feature
May 29th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
Events
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gaymer Pride | North America | Jun 1st |
Gotland Game Conference 2024 | Nordic | Jun 3rd |