The US remains the biggest app market in terms of usage, revenue and development.
But that situation is changing - fast.
Figures from app analytics company Flurry show that while it has a strong position - thanks to economic power, language and culture - the global time spent in apps and games made by US companies is declining.
(We assume this means US-headquartered companies, rather than US-located studios, given the scale of outsourcing and distribution development.)
In 2011, 75 percent of in-app time was spent in US-developed apps, rising to 76 percent in 2012, but failing to 70 percent in 2013 (to-date).
Know your market
Drilling down into the market in four specific countries, we can see how language and culture affects the situation.
In the US, 59 percent of time is spent in US-developed apps, while in the UK, 35 percent of time is spent in US-developed apps and 13 percent in UK-developed apps.
In Brazil, however, only a quarter of time is spent in US-developed apps, with 8 percent of time spent in Brazilian-developed apps.
The situation is even more extreme in China, with 64 percent of time spent in Chinese-developed apps.
Obviously this is driven by culture, language and a highly fragmented and localised app distribution network, meaning that US-developed apps only account for 16 percent of in-app time.
[source: Flurry]
Chart of the Week
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
News
May 29th, 2024
Dungeon & Fighter Mobile picks up $66 million on China's App Store in first week
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |