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![Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years](https://media.pocketgamer.biz/2023/12/124674/kochava-apple-android-graph-r100x100.jpg)
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
![Paid subscriptions redeem Apple’s Q3 after hardware sales fall](https://media.pocketgamer.biz/2023/6/122170/apple-logo-r100x100.jpg)
Paid subscriptions redeem Apple’s Q3 after hardware sales fall
Apple’s Q3 2023 sees 1% revenue fall but surpasses 1 billion paid subscriptions
![Is Apple set to allow app sideloading in iOS 17?](https://media.pocketgamer.biz/2022/9/118670/apple2-r100x100.jpg)
Is Apple set to allow app sideloading in iOS 17?
Predicting the future of Apple after changes to European law
!["We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress](https://media.pocketgamer.biz/2023/3/120853/screenshot-2023-03-09-at-082012-r100x100.png)
"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress
It's grim news from the keynote opener of the Google Istanbul Games Summit
![Japan Fair Trade Commission reveals Apple and Android revenue and distribution](https://media.pocketgamer.biz/2023/2/120557/japan-fair-trade-commission-logo-r100x100.png)
Japan Fair Trade Commission reveals Apple and Android revenue and distribution
Their new report shows ¥1.59 trillion generated on Apple in 2021, ¥1.04 trillion on Android
![Apple’s French fine reveals the secrets of its targeted advertising](https://media.pocketgamer.biz/2022/9/118670/apple2-r100x100.jpg)
Apple’s French fine reveals the secrets of its targeted advertising
The CNIL claims Apple is breaking French law and the probe has brought interesting insight to light