Profile
Matej Lancaric
User Acquisition & Marketing consultant, lancaric.me
Last Updated:
Dec 20th, 2023
Articles featuring Matej Lancaric
Articles featuring Matej Lancaric
MOBILE MAVENS
May 6th, 2024
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
We asked the industry what it thinks of the sixth Supercell game to get a global launch
CRYSTAL BALL TIME
Jan 3rd, 2024
Games industry predictions for 2024 part two: Layoffs to continue, generative AI in production, and a year of innovation
NEW YEAR'S RESOLUTIONS
Jan 2nd, 2024
Mobile Mavens' New Year's resolutions for 2024: Never stop evolving, make bolder decisions, and be nicer to each other
GAME OF THE YEAR
Dec 29th, 2023
Mobile Mavens' mobile games of the year 2023 part two: Frozen City, Arena Breakout, Boom! and more
The Mobile Mavens share the best mobile games they've played this year
INDUSTRY TRENDS
Dec 22nd, 2023
Mobile Mavens on the biggest games industry trends of 2023 part two: "The hypercasual boom is slowly fading"
The big names in the industry tell us what they thought the biggest stories of the year were
HIGHS AND LOWS
Dec 20th, 2023
Mobile Mavens' highlights and lowlights of 2023 part two: "After a disastrous and turbulent 2022, we successfully reframed our business"
TALKS
Mar 17th, 2023
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
ABOUT UA
Jan 5th, 2023
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
USER ACQUISITION
Nov 3rd, 2022
Marvel Snap’s UA is good, but could be so much better says industry analysis
USER ACQUISITION ADVICE
Sep 29th, 2022
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
UA UPDATE
Aug 30th, 2022
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
KNOCKED DOWN
May 2nd, 2019
Devs lose out on thousands of dollars as Apple cracks down on offerwall ads
JOBS IN GAMES
Jan 14th, 2019
Jobs in Games: BoomBit's Matej Lancaric on how to get a job as a marketing manager and UA lead
Top Stories
News
1 hour, 44 minutes ago
AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth
News
2 hours, 24 minutes ago
The top 10 reasons you can't afford to miss Pocket Gamer Connects Helsinki
Feature
2 hours, 54 minutes ago
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |