Independent mobile ad network InMobi has launched a private beta for its Lifetime Value Platform - a free-to-use service designed to help developers understand and effectively segment their users.
From there, developers can use the platform to modify their app's behaviour for each user segment without having to resubmit the app for approval.
In this way, the Lifetime Value Platform is designed to help "premium publishers and app developers to better understand and engage their users, helping to maximise lifetime value (LTV), and ultimately increase revenues."
The engagement game
In effect, the platform's three-step approach (insights, segments, actions) enables developers to serve up targeted actions to players. A player might be offered unique virtual goods based on their in-game behaviour, for instance, or shown highly customised advertising.
"Successful app publishers understand that real value is achieved through user engagement and loyalty," explained InMobi's VP of product management Chandrashekhar Vattikuti.
"We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behaviour, and deliver targeted actions in real-time.
"Early feedback has been very positive and we're seeing that there are very clear benefits to the app developer and premium publisher community," Vattikuti concluded.
Initally, the Lifetime Value Platform supports iOS and Android, but support for Windows 8 is currently in development too. For more information, or to request an invite to the private beta, visit the InMobi website.
News
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |