The user acquisition dilemma - both cost and quality - continues to rank high on the list of developers' complaints.
That means there's plenty of opportunity for third party networks such as Chartboost, Applifier and PapayaMobile to come up with solutions.
And now publishers are also getting in on the act.
Facebook turned mobile outfit 6waves (previously 6waves LOLapps and 6L) is looking to reinforce its new mobile direction with a completely free solution it's called WaveX.
Bigger network
"We've been talking to our developer partners, and this is something several of them have asked for," explains SVP of publishing Jim Ying.
Thanks to its 6L fund, 6waves currently has more than 40 mobile developers signed up, with the first games from the initiative - Harebrained Schemes' Strikefleet Omega and Brainz's Vampire Season - now out on iOS.
"We don't want to keep WaveX just for ourselves. We're happy to let all developers who are interested signed up. The more, the better," Ying points out.
One for you, one for me
A very simple approach, WaveX will launch as a pure self-service download exchange platform, with each install your game provides for another developer resulting in you gaining a download to 'spend' at a later date.
There won't be an option to spend real cash to gain more downloads, nor will 6waves take a margin of the exchaged installs for itself.
"With the launch of WaveX, we look forward to working with an expanded pool of independent developers from around the world to help them grow the global audience of their games," added Josh Burns, 6waves' director of product.
For more information on WaveX, check out the website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
as
News
Jan 20th, 2022
Update: Stillfront acquires 6Waves for $201 million, buys out Nexon's 34.8% stake for $93 million
Top Stories
News
3 hours, 2 minutes ago
Subway Surfers Classic update set to take players back to the game's origins
News
3 hours, 2 minutes ago
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
News
3 hours, 32 minutes ago
More Xbox cutbacks hit ZeniMax with only Microsoft’s mobile ventures now unscathed
News
5 hours, 2 minutes ago
Chinese publisher iDreamSky opens office in Riyadh for first international expansion
News
3 hours, 2 minutes ago
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th | |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |