Independent ad network InMobi has announced a partnership with MediaCom, one of the world's largest media communication specialists.
The deal will see MediaCom utilise InMobi's rich media ad creation platform Sprout to create HTML5 ad units for its advertisers across Europe, the Middle East, and Africa.
Best-of-breed
It would seem that InMobi's acquisition of Sprout back in August 2011 was a wise one, then.
"As our advertisers invest more of their marketing budgets into mobile advertising and requiring robust reporting features, MediaCom was looking for a best-of-breed partner to help deliver this," explained MediaCom's head of mobile EMEA Steffen Krabbenhoft.
He added that MediaCom has been "impressed with the technology and reporting capabilities of Sprout."
"InMobi's rich media solution, delivers a highly compelling offering for large global advertisers; we are thrilled with this partnership."
Exciting new media
Speaking for InMobi was the company's MD and VP of Europe and the Middle East, Rob Jonas, who claimed rich media on mobile devices is "increasingly critical for brand advertisers."
"MediaCom's commitment to this is confirmed by this unique partnership," he concluded.
"We look forward to enabling MediaCom to deliver best-in-class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media."
[source: InMobi]
News
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
52 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |