Given the prevalence of DeNA, GREE, Zynga and the like, proclaiming yourself as the second largest social gaming studio in the world is a bold move.
Diamond Dash developer wooga, however, believes with 35 million users per month and the 10th most popular game on Facebook, its earned its place as a social gaming force.
It's all in the numbers
Said figure, sourced from AppData.com, puts it some distance behind Zynga on 276 million.
Indeed, while wooga places itself ahead of both EA and recent purchase PopCap, if their respective figures are combined, the German studio is actually knocked into third position.
Nonetheless, wooga claims it has no plans on remaining solely tied to Facebook.
Diamond move
The developer is to take its experience on Facebook and apply it to mobile development, targeting both iOS and HTML5 as it looks to become a major player on smartphones.
First up is Diamond Dash, which will launch across iPhone and iPad this summer sporting integration with Facebook and cross-platform competition.
"We set out this year with an ambitious goal, to become the second largest social game developer on Facebook," said founder and CEO Jens Begemann.
"As our business continues to grow, we are committed to investing in the most innovative technologies and platforms. We look forward to bringing our exciting and original game titles to a new global audience of mobile users."
The move comes as Flash developer Arkanium also announces an intention to bring its casual line-up to smartphones, setting up a new base in Toronto to handle the operation.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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