There are now plenty of firms that, in one extent or other, claim to be able to help western devs deliver their games to the Chinese market.
Not many, however, claim to be able to turn over such a process in seven days flat.
That's why Steel Media MD Chris James' recent trip to Beijing proved so fruitful, as he sat down with the CEO of Chinese localisation specialist Yodo1, Henry Fong.
Interview
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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