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Description
Previously Costa Rica strategically positioned itself as a destination brand, emphasizing its natural beauty, the happiness of its people, and an authentic experience.
A comprehensive perception study in 79 countries revealed that Costa Rica was seen as a green nation with global connectivity potential. Consulting a pioneering company, they crafted the nation brand, “esencial Costa Rica“. Subsequently, “esencial Costa Rica” was officially established as the nation’s brand via a presidential decree, in 2013, after years of research and positioning efforts. International outreach and visibility were prioritized through participation in trade fairs, embassies, commercial missions, and events.
The creation of a licensing protocol and the formation of the Inter-institutional Committee of the Nation Brand, involving key organizations, further reinforced the strategic initiative.
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Events
Dev Play Conference 2024 | Europe | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
PitchYaGame Live 2024 | Jun 7th |