Company Profile
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Website
About
Description
Rebranded face of GamesAnalytics, DeltaDNA is focused on delivering granular, down-to-the-second data for developers in the F2P space.
Launched in 2010, deltaDNA (formerly GamesAnalytics) combines extensive games industry heritage and marketing analytics expertise to deliver dedicated technology for gamers by gamers.
As Player Relationship Management specialists they are passionate about Free-2-Play design and maximizing the potential of games by improving the player experience using real-time data.
For the last three years they’ve been working with publishers & developers across North America and Europe. They’ve developed advanced data mining techniques and technology that use big data to understand player behaviors and identify actionable insights to personalize games in order to improve player engagement.
They’re a growing team of data scientists, game designers and software engineers (plus management and marketing types) who get excited about data. Lots of data.
Their CEO & co-founder, Mark Robinson has made it his personal mission to educate the games industry about the power of data, and the CTO & fellow co-founder Chris Wright enjoys building technology that goes beyond dashboards to make good games even more successful.
Company Coverage
94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019
Why do games fail? How can you avoid it? deltaDNA explains in today's free webinar: 11am
Join deltaDNA’s free webinar on the reasons F2P games fail and how to avoid them
Speaker Spotlight: DeltaDNA chief product officer Isaac Roseboom on a more more scientific and methodical approach to development
Developer survey shows in-game ads are an increasingly lucrative monetisation option
Top Stories
PocketGamer.biz Podcast Week in Views E11 - Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge
Unity says restructure that saw mass layoffs is now complete as it posts Q1 2024 revenue decline
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th |