Chinese mobile analytics outfit Umeng has tracked the app usage patterns of China's smartphone owners throughout 2012, and compared its findings to data from previous years.
It's discovered that the population is playing games for longer and more often.
The amount of time spent in apps daily, and the frequency with which users are opening apps, have increased across almost all categories, in fact.
Video apps, for instance, were opened 24 percent more often in 2012 against the previous year, and the average amount of time spent in these applications is up 259 percent.
In the game
The rise in time spent in-app hasn't been quite so sharp in the games category, but it's certainly increasing. In 2012, Chinese mobile gamers spent an average of almost 50 percent more time in games per day than in previous years.
And China's smartphone users are firing up games more frequently too. Umeng's figures show an almost 50 percent increase in app usage frequency.
Western developers who find themselves tempted by the size of the Chinese mobile market shouldn't be too hasty, though.
As Yodo1 CEO Henry Fong noted in his GDC talk earlier this week, successfully entering the Chinese market takes a lot more than a quick translation job.
You can find out more about Umeng's assessment of the Chinese mobile market in its China Mobile Internet 2012 Review insight report.
Chart of the Week
Related Articles
as
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Feature
May 14th, 2024