Branding
News
Jul 25th, 2023
USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA
Interview
Feb 8th, 2022
Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising
Feature
Dec 10th, 2021
Four trends to watch in 2022
Gamification and branding, the metaverse, and blockchain among others
Comment & Opinion
Dec 8th, 2021
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
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