TV Advertising
Article Types
- All [18]
- Chart of the Week [1]
- Feature [1]
- Interview [1]
- Comment & Opinion [2]
- News [13]
News
Aug 25th, 2017
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
News
Mar 13th, 2017
Top Games Inc trumps Machine Zone for TV advertising spend in February 2017
Relative newcomer to the TV ad scene spends $13.1 million in a month
News
Feb 6th, 2017
Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads
News
Dec 9th, 2016
Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views
News
Nov 24th, 2016
Google and Verizon spent $27 million in a week advertising the Pixel phone
7.5% of all phone activations over the last month were at Verizon
Comment & Opinion
Oct 3rd, 2016
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Interview
Jul 26th, 2016
How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads
News
Apr 25th, 2016
The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings
News
Jan 13th, 2016
#PGCLondon 2016 speaker Quaid Media's Volker Dressel predicts even more TV ad spend in 2016
Chart of the Week
Jan 12th, 2016