Company Profile
Last Updated:
Jan 2nd, 2024
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About
Description
Since 2012, we’ve been at the forefront of changing how brands think about growing their app businesses.
From being the first to develop an ROI-focused approach to optimizing users to finding new ways of helping mobile businesses get more from their apps, our goal has always been to help mobile app companies connect to their audiences.
Today, we challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term.
Company Coverage
pgbiz
News
Mar 26th, 2024
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
pgbiz
News
Mar 6th, 2024
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
pgbiz
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
pgbiz
Interview
Jan 31st, 2024
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
pgbiz
Interview
Dec 20th, 2023
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
pgbiz
Interview
Nov 21st, 2023
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
pgbiz
Interview
Sep 15th, 2023
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
pgbiz
Interview
Aug 31st, 2023
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
pgbiz
Interview
Aug 10th, 2023
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
pgbiz
Interview
Jul 19th, 2023
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024