Ugc
Tag: Monetisation
Model Analysis
Fire Emblem Shadows earns just $578,000 in first six months, less than 1% of Fire Emblem Heroes
Africa Is Mobile
"After our five years of tests, we think only hybrid monetisation will work in Africa"
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Resolve Open Cut Engage
The short drama disruption: What mobile game studios can learn from a new monetisation powerhouse
"If your first seconds don’t win, you’re invisible - and if your creative pipeline isn’t fast, you’ll lose to teams who treat iteration as a competitive advantage"
Six Fabulous Fireside Chats
From large language models to learning languages - Seven more fabulous fireside chats from PGC London 2026
HyprMX spoke to many of the pioneers and business leaders at PGC London 2026. Here are seven more of the very best conversations from the event
Monetisation In Africa
Africa’s monetisation debate: founders weigh in on mobile, PC, and the realities of game revenue
Several founders warn that treating Africa as a single gaming market ignores the continent’s diverse economic and payment realities
Industry Insights
How Azur Games increased retention and doubled revenue with Hidden Objects 2
Daria Korbyleva explains how structural design and live ops helped Hidden Objects 2 outperform its predecessor
Pgc Summit San Francisco
Discord’s plans for acquisition, retention and monetisation
Senior developer advocate Anthony Tešija discusses the messaging platform's current and upcoming features for engaging players with your game
Speaker Spotlight
Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"
The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk
Industry Insights
Lessons in mastering live ops from Marvel Snap
Ethan Levy and Matt Ricchetti share insights for running live ops across platforms and keeping players coming back
Rethink Liveops At Gdc
ThinkingData Summit: Global studios coming together to rethink live ops and data during GDC
Register for the ThinkingData Summit or sign up and receive the post-event recap series.
Pgc London Live!
Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026
HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best
Seriously Celebrating
Pokémon Go celebrates 30 years of Pokémon with rare encounters and web shop promotions
Legendary and Mythical Pokémon are being rerun, increasing accessibility after almost 10 years of Go
Mobile Games University
Ad monetisation basics in mobile gaming
Aurion11 CEO and Co-founder Igor Lautar gives a detailed rundown of mobile games advertising 101
Industry Views
Africacomicade founder warns PC is not Africa’s monetisation solution
While mobile monetisation faces constraints, Michael Oscar Esio says PC carries its own systemic barriers
Ugc Finance
Why you should bring your finance team into product strategy
Travis Hughson from Tipalti Mass Payments explores the vital role of finance and payouts in making games a success globally
Pgc London
Direct-to-consumer at PGC London: "The Pandora’s Box is open"
Appcharge founder and CEO Maor Sason spoke with Play Ventures founding partner Harri Manninen at PGC London 2026 about the evolution of D2C
Fire Emblem Festivity
Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue
The strategy RPG series successfully found its mobile niche as a gacha, surpassing all other Nintendo mobile games
New Offerings
Playgama launches advertising solution for web gaming monetisation
The new product marks Playgama’s expansion deeper into monetisation and gaming-focused ad tech
Pgc London
Monetisation trends to watch in 2026: "Player expectations have changed"
PGC London panellists discussed the latest ad and in-app purchase strategies on mobile
Regulations
Italy watchdog opens probes into Activision Blizzard over mobile game monetisation
Diablo Immortal and Call of Duty Mobile are under scrutiny for allegedly misleading free-to-play practices
Hybrid Monetisation Domination
IAA, IAP, or both? Why hybrid monetisation now dominates mobile apps
Hybrid monetisation may have emerged from the hypercasual games genre, but is now becoming the dominant business model across multiple app categories.
Ad Monetisation
Pocket Gamer Connects London 2026 invites ad monetisation leaders to an exclusive roundtable
Redefining ad monetisation based on 2026 growth metrics
Ai-assisted Optimisation
Teqblaze - from manual monetisation platform to AI-assisted optimisation
Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or control
Own Your Ad Stack
Mobile publishers must move "from reacting to directing" their ad stack, says Teqblaze CPO
Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game monetisation today, and how a white-label approach solves it
Week In Views
Roblox’s one trillion YouTube views, Asia dominates mobile’s biggest launches, and Netflix teams up with FIFA | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Asian Domination
Asia dominates 2025’s biggest mobile releases as top 10 new games make $2.2bn
Spending on the biggest new releases fell, down from $3bn across the top 10 of 2024
All The Things!
Xsolla introduces new corporate identity, offers "all the things" developers could ever need
As Xsolla celebrates its 20th anniversary, the company is introducing a whole new corporate look and planning to make itself the ultimate toolbox for developers worldwide
In The Shadows
Fire Emblem Shadows makes just $353,000 in two months
Fire Emblem Heroes generated $77.6m in its first two months in 2017
Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Investment News
Stan secures new Series A investment from Sony Innovation Fund
The funding will fuel AI-driven personalisation and creator monetisation tools
Sponsored
GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects
Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.
Mobile Mavens
Epic-Google settlement sparks industry discussion on mobile game fees and distribution
The Mobile Mavens explore the implications of Epic and Google’s latest plans
Podcast | Episode 72
Why is Google policing how the world's top mobile games monetise? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 72...
Industry Insights
As a resurgent Clash Royale peaks, does Supercell need a radical change in strategy for new games?
Jakub Remiar highlights Clash Royale's revenue surge and if Supercell has a growing reliance on aging titles among its new-game pipeline
Podcast | Episode 71
Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 71...
Sponsored
Japan’s open payment era: What game developers need to know
How Apple and Google’s upcoming compliance with Japan’s new digital market rules will reshape mobile game monetisation
Ad Experiments
What five in-game ad experiments taught us about player behaviour and revenue
GameBiz Consulting’s Božo Janković shares how small in-game changes led to big surprises in ad performance
New Offerings
AdInMo launches player-first hybrid monetisation tech as a new SaaS platform for mobile developers
The tool supports player lifetime value by predicting and integrating relevant ad opportunities during gameplay
Unity Dtc
Unity gets into DTC with cross-platform "unified digital stores"
The update streamlines monetisation and live operations across mobile, web and PC
Mobile Mavens
“The games industry should absolutely be sitting up and paying attention”: The Mobile Mavens debate the Digital Fairness Act
Our Mavens warn that the proposed EU regulations could harm innovation and drive studios out of Europe
Shadows Spending
Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS
Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one
Game Monetisation
Beyond microtransactions: The future of game monetisation lies in loyalty, not loot boxes
Xsolla’s Chris Meredith on moving beyond microtransaction towards player-first monetisation
Industry Insights
Five ad monetisation tests that didn't match the data
GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation
Stealthy Shadows
Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years
The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat
New Offerings
Azur Games launches open version of internal analytics platform
Early adopters of Azur Games Analytics are receiving free access during the onboarding phase
The Long Game
Gameloft on adapting tools, tech and teams to sustain Minion Rush's 12-year run
Gameloft’s Kateryna Skrypnik shares how live ops, community feedback and a Unity migration have kept Minion Rush running for over a decade
Industry Insights
The ins and outs of retention in an idle game with merge and puzzle elements
Oleg Nalimov shares on Gold & Goblins the genre-blending mechanics, monetisation and live updates that turned the game into a $60m success
Genre Strategies
FreePlay talks 2bn downloads and hybridcasual's rapid growth
"We consider creatives production to be one of our core strengths," says head of publishing Ivan Spijarskiy
Changing Times
Navigating payment freedom: Gaining a lead in the new app store landscape
Ben Cousens shares on monetisation strategies in the new app store economy