Industry Insights
Industry Voices
Mobile Mavens
The Mobile Mavens reflect on Epic Games' latest layoffs
Africa Is Mobile
"After our five years of tests, we think only hybrid monetisation will work in Africa"
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Google Play Update Details
The true cost of Google's Level Up: What the fee table doesn't show
Google’s fee update looks simple, but the real cost shows up in lock-in, add-ons and rules
Week In Views
Unity follows AppLovin, Roblox brand deal controversy and Wuthering Waves' live ops success | Week in Views
The PocketGamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Personal Pets
How Monopoly Go's Pets Season sparked 12,000 fan submissions and community engagement
This two-month season includes players’ pets as stickers, brand-new Style Tokens and a charity initiative
Master Plan
Savvy Games Group's CEO on M&A, China and rising Eastern influence
We speak to Brian Ward about how it works with its growing empire, Scopely's freedom, and opportunities in growing sectors like UGC
Mobile Mavens
"This is a fundamental shift in the way that games are rated": The Mobile Mavens on PEGI's new rules
Our Mobile Mavens share their insights on PEGI's updated age rating criteria and what it means for the wider games industry
Aurora Awards Uk
"True innovation can only come from a group with different perspectives and experiences"
Sumo Digital's Catherine Bygrave on the crucial role of women in managing current industry challenges
Industry Insights
What our data reveals about ad quality and player churn in mobile games
Ivona Pinjak analyses player churn across ad networks, formats and platforms using Unity's AdQuality tool
Update Insights
Developing Wuthering Waves: "Every addition requires months or longer to meet our quality standards"
The Kuro Games team talks narrative foundations, engagement, version 3.0 and beyond
Week In Views
ByteDance's Moonton acquisition, Fortnite's Google Play comeback and a $2bn milestone for Farm Heroes Saga | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Squeezed Margins
Matthew Ball interview: Can new stores and D2C turn the tide on high UA costs?
A look at mobile gaming's discovery challenges and the pressure on profit margins as marketing and ad exchange expenses soar
Mobile Mavens
“A tale of two halves”: The Mobile Mavens weigh in on GDC 2026
From smaller attendance to a greater focus on meetings and side events, our Mobile Mavens discuss GDC 2026
Candy Campaign
How a Candy Crush video series triggered an "incredibly valuable" feedback loop
Fans give constructive feedback off the back of behind-the-scenes series Crush & Tell
Industry Insights
The link between product and marketing teams in a competitive market
Evgenii Dobrelia examines how closer collaboration between product and marketing teams is becoming critical in an increasingly competitive games market
Epic Interview
Epic Games Store GM says Google deal marks a "meaningful reset" for mobile market
Steve Allison discusses why it made that Google deal, the challenges of overcoming incumbents, and its approach to discovery
Industry Insights
From CPI to LTV: How player motivations are powering hybridcasual’s big wins
Giacomo Maragliulo explains how player motivations are reshaping UA strategy and stronger hybridcasual performance
Marvellous Mena
"Cultural relevance matters, but so does international production quality"
Dawn of Game’s co-founder Gilbert Ewangue talks self-funded development, community growth and building Kwat Fou
State Of Gdc
GDC 2026 rips off the band-aid
A look at the challenges facing one of the industry's largest annual gatherings of developers
Industry Insights
How the role of the marketing analyst is changing in the age of AI
Iaroslav Kobozev discusses how AI is reshaping the skills and workflows for marketing analysts
Building Accessible Social Worlds
From e-commerce to social ecosystems: Hardy World Studios on building for the mobile-first frontier
Khaleem Solomon, the founder of Hardy World Studios discusses how culturally grounded design and low-code accessibility are reshaping player retention across both VR and mobile
Week In Views
PEGI revises ratings with loot boxes among key changes, and Angry Birds marketing strategies | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Generate Identify & Scale Playables
Beyond the guesswork: introducing Playable Factory’s AI-generated playables
How Playable Factory is using over 50 billion playable sessions to move beyond the ‘guess and check’ era
Mobile Mavens
“Finally, real evolution in the app store”: The Mobile Mavens weigh in on Google Play changes
Our Mobile Mavens share their insights on the latest Google Play changes and what they could mean for developers and the mobile games industry
Industry Insights
How Azur Games increased retention and doubled revenue with Hidden Objects 2
Daria Korbyleva explains how structural design and live ops helped Hidden Objects 2 outperform its predecessor
Portugal's Game Dev Scene
Redcatpig’s Marco Bettencourt on making games in The Azores
Redcatpig released its first vehicular combat game, KEO, in Early Access in 2021 and is in the process of developing its second title, Hovershock
Ai And Leadership
ZiMAD’s Anastasia Zaiceva on AI adoption, sustainable growth and advancing diversity in games
Zaiceva discusses how AI is reshaping mobile game development and how the industry can continue improving gender diversity in senior roles
Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
Women In Games
Dr Marie-Claire Isaaman on driving gender equality in the games industry
Isaaman explains why gender equality isn't optional and how embedding fairness at every level strengths performance
Industry Signal
What Loom Games' $1bn exit with 20 people tells us about the future of game studio hiring
The Loom Games acquisition isn't just a great exit story. It's a signal that the games industry hasn't fully reckoned with yet
International Women's Day
Leading with impact: Ada Mockute Jaime on growth, inclusion and global games strategy
Nordcurrent CMO Ada Mockute Jaime discusses data-driven growth and why diverse teams build stronger global games
Week In Views
UK online safety consultation raises questions for games, and Pokémon’s $10bn mobile success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Speaker Spotlight
Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"
The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk
Industry Insights
Lessons in mastering live ops from Marvel Snap
Ethan Levy and Matt Ricchetti share insights for running live ops across platforms and keeping players coming back
All Stars Arrives
Making Candy Crush All Stars match ready with fresh mechanics and first official partnership
Senior game designer Dasha Mironava and principal games designer Therese Sander share details on All Stars’ design philosophy, new multiplier mechanic and Life Savers partnership
Speaker Spotlight
BLKBOX.ai CEO Athar Zia talks marketing trends, ad failure rates and the future of AI
Zia gives insights into the current mobile marketing landscape ahead of his PGC San Francisco Summit talk on March 9th, 2026.
Industry Insights
How Gossip Harbor builds live ops from day one
Balancy breaks down Gossip Harbor’s approach to onboarding players through live ops
Child Safety
UK consultation on kids’ online lives: what the video games industry needs to know
Celia Pontin explains the UK government’s consultation on keeping children safe online
Legacy Games
How King grew Pet Rescue Saga to $1 billion and sustained it for over a decade
King’s Oriol Caro discusses how long-term live ops shape decisions for legacy mobile titles
Week In Views
Games industry regulation tightens and transmedia insights with the Umamusume: Pretty Derby movie director | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Conquering Worlds
Inside Game of Thrones: Legends’ long-term design strategy
Lead game designer Christopher Magoun explains how live data, community feedback and transmedia tie-ins drive engagement in Game of Thrones: Legends
Aurora Awards Uk
"Diversity isn't a 'nice to have', it’s essential to building great games"
Liz Prince on how diversity builds a more creative, resilient and joyful industry
Umamusume Movie
Umamusume: Pretty Derby movie director talks creative decisions and adapting games to the big screen
Umamusume: Pretty Derby - Beginning of a New Era is out in North American theatres on Friday, February 27th
Ai In Games
AI won't make your game, but it can lighten the load
Ludo.ai CTO Jorge Gomes gives his view on the role of AI in game production and where it could make a difference
Marvellous Mena
"The market, both in MENA and at a global scale, is becoming increasingly competitive"
Steer Studios CEO Yannick Theler on recognition, building global IP from the KSA and balancing live service ambitions in MENA
Playbook
Rewarded UA unlocked
Gamelight offers tips and a playbook for managing rewarded UA campaigns
TÜrkiye's New Star
Loom Games' rapid rise to Türkiye's next unicorn
Scopely's acquisition of a majority stake in the Pixel Flow developer is the latest success story in Türkiye's vibrant mobile games sector
Week In Views
China’s rising chart power, Warzone Mobile’s final months and Pokémon Go’s PvP update | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Growth Story
Loom Games CEO: "This is not an exit story - it's a new beginning"
We speak to Kübra Gündoğan about that big Scopely deal and why the team isn't intimidated by Pixel Flow copycats