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Gamescom dev survey puts AI and smaller teams at centre of industry change

New survey shows 54% identify economic uncertainty as the industry's biggest current challenge 
Gamescom dev survey puts AI and smaller teams at centre of industry change
Date Type Companies Involved Key Datapoint
Aug 13, 2026 report Gamescom 47% say AI to have big impact
  • 37% see smaller development teams as the biggest opportunity for developers.
  • Leadership ranks as the most sought-after future skill, at 27%.
  • 32% say more transparent platform algorithms would most improve game discoverability.
  • 36% believe AI will change development roles rather than reduce team sizes.
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AI-assisted development is expected to have the biggest impact on the games industry over the next three years, according to a new survey.

The Gamescom 2026 dev Speaker Survey showed that AI-assisted development was selected by 47% of respondents as the industry development likely to have the greatest impact, ahead of hardware and RAM prices at 28%. 

Moreover, 83% expect AI to affect team structure or productivity in some way. While 34% see the greatest value of AI in code and production, 30% would prefer as little AI involvement in game development as possible. 

Meanwhile, 36% believe AI will change roles rather than reduce team sizes, while 33% expect smaller teams.

Smaller teams and economic uncertainties

Smaller development teams were identified as the biggest opportunity over the next three years by 37% of respondents, ahead of new publishing models and community building at 15% each.

Digital and physical premium games were the most commonly selected business model at 29%, followed by live service at 24% and free-to-play with in-game items at 21%. 

Economic uncertainty was the industry's biggest current challenge, selected by 54% of respondents, followed by market saturation at 38%, discoverability at 35% and increasing development costs at 30%.

Leadership also ranked as the most sought-after future skill, with 27% of respondents selecting it, ahead of technical programming at 19%.

When asked about discoverability, 32% said more transparent platform algorithms would make the biggest difference, followed by better storefront recommendations at 22%.

The survey was completed by 100 speakers from this year’s gamescom dev conference. You can access the full report here