Cross promotion
Article Types
- All [21]
- Profile [1]
- Feature [1]
- Comment & Opinion [2]
- News [17]
Sega and Rovio's deal bears first consumer-facing fruit across FIVE game collabs
Cooking Fever’s TGI Fridays crossover reached four million in two weeks
Nordcurrent and TGI Fridays have partnered to bring the restaurant chain in-game for 2024
Chocs away! Word With Friends 2 lands Wonka movie multimedia promo
Zynga and Warner Bros. Pictures partner for cross-promotional campaigns
Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo
Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus
With a Legend of Zelda movie on the way, why not a mobile game too?
Zelda's link to the future… Isn't it time that Nintendo gave the series a chance on mobile?
Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns
Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Fire Emblem Heroes may have just teased another Engage crossover
Nintendo has repeatedly pushed mobile as a cross-promotional tool
Fire Emblem Engage DLC to feature Heroes’ original mascot
Heroes original character Veronica started out as the mobile game’s antagonist
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage
New Fire Emblem Engage characters emerge on mobile first
Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters
Zynga lead product manager Vikrant Agarwal on finding your place in the games industry
"The game industry is very dynamic and things are constantly changing"