Podcast | Episode 83
Tag: Content Creation
Creator Clash
"Don’t you dare take credit": Twitch streamer Jynxzi calls out Supercell for not recognising Clash Royale content creators
"Part of me just wants to be like ... I hope the game f***g dies"
Reach For The Stars
Unleashing Growth: Why Creator Programmes are Essential for Mobile Game Success
Nexus.gg provides a deep dive into the opportunities and benefits of working with content creators and why building dedicated creator programmes can reap huge benefits for your games
Partner Up
Krafton launches Creator Network to support gaming content creators
Influencers can get in-game rewards, early access to new titles, and event invites
Content Creation
User-generated content key to EA’s growth strategy towards "over one billion" players
EA fans have created 60 million hours of user-generated content in the past year
Expanding Experiences
Roblox’s $35M Creator Fund to support short-form video content
Roblox’s fund expands on the types of content supported by its programme, now going beyond gaming
Allstar Series A
Zynga and Activision Blizzard-backed Allstar raises another $12 million for content creation tools
Investors from Zynga and Activision Blizzard have previously backed Allstar; now Drive Capital has led a $12 million Series A round
Super Creators
Supercell opens up Creator Program to up-and-coming influencers
Finnish developer lowers the threshold for Creator Academy access
Marketing
Federica Nocerino: “Marketing is connecting at the right time with the right person”
Women in Games ambassador Federica Nocerino shares her marketing expertise with the attendees at Develop Brighton
Creator Academy
Supercell launches educational resource Creator Academy
The program aims to educate influencers on the best practices of covering its games
Content Creation
NetEase brings player content-creation tools to LifeAfter
The open world survivor title gets a new level editor
Collaborations
PUBG Mobile launches Be@rbrick collaboration
The popular collectible figurine franchise is the next major collab for the battle royale smash