Industry Outlook
Tag: Report
Market Growth
Global app installs rose 11% in H1 2025 as APAC led growth
Market Report
ESA survey claim just two-thirds of people primarily play games for fun
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Industry Outlook
Games industry M&A activity held steady at 49 deals in Q3 2025
Mobile in-app purchase spending climbed to $21bn, led by Asian publishers
Market Report
87% of mobile game developers rely on Google and Apple for most revenue
84% believe the industry can’t survive long-term under the dominance of just two major app stores
Unstable And Unsustainable
39% of game devs are making mobile games, but layoffs make them "go numb"
Duamentes Gaming’s Making Games, Making Future report reveals most developers enjoy their work but wouldn’t recommend working in the industry
Market Growth
Cross-industry game engine adoption surges, led by Unreal, Unity and Godot
Unreal Engine remains dominant at 65% adoption, with Unity growing to 53% as the second most popular engine
Industry Outlook
UK games industry generates £12bn annually and supports 73,000 jobs
Despite this growth, TIGA warns the UK lags behind global rivals with its 20.4% tax relief
Market Growth
Newzoo: Global games market set to hit $188.8bn in 2025
Mobile remains the largest segment at $103bn, holding a 55% market share
Market Growth
Player spending on games in China grew to $49.2bn in 2024
Revenue is forecast to reach $54.8bn by 2029
Marvellous Mena
Saudi Arabia’s games market projected to reach $1.64bn by 2028
Savvy Games Group's 2024 annual report shows the MENA region generated $5.62bn in 2024 and is estimated to reach $6.94bn in 2027
Online Safety
PlaySafe ID report: Cheating makes 42% of players consider quitting games
Study shows 71% would verify their identity to stop cheaters
Market Growth
Casual games market grows 3.6% amid a surge in strategy titles
Casino games saw an 8% rise in downloads but a 15% drop in revenue
Market Report
More than 15,000 new web games were released in Q2 2025
New Playgama report shows Unity still leads web game development, powering 55% of all new titles
Market Growth
Japan and Korea games market to hit $30bn by 2029
Niko Partners report shows a market dip is expected in 2025 but long-term growth remains steady
Online Safety
42% of parents say the games industry doesn't do enough to protect kids online
Social media tops parents’ safety concerns with TikTok singled out by 52%
Market Growth
Global games market to hit $196 billion by 2026
Venture capital funding in games dropped to $193m in Q2 2025
Web Store Report
Appcharge: 50% of first-time web store buyers make a second purchase
New Appcharge report urges game publishers to optimise for repeat purchases to maximise lifetime value
Market Growth
Spanish games industry hit $2.8bn in 2024
The government allocated €5m ($5.8m) in EU funds to support local game development
Marvellous Mena
MENA-3 games market set to reach $2.8bn by 2029
A Niko Partners report found that the region had 72 million gamers at the end of 2024
Industry Outlook
Games industry deal value hits $6.2bn in Q2 2025
New report from Aream & Co shows that mobile revenue remains steady at $20bn quarterly
The Power Of Playables
Interactive ads surge 20% among top apps as advertisers bet big on playables
Liftoff’s latest report shows the playable ads formats grew eight times higher than non-playables for top spenders last year
Deal Deluge
Games M&A hits $3bn disclosed deal value in Q2 2025
A new wave of M&A through late 2025 and into 2026 is expected as companies leverage improved valuations for growth
Resilient Growth
Green Game Jam reached 108m daily active players to spur real-world climate action in 2024
The new Playing for the Planet Annual Impact report shows that the alliance fell short of its goal to grow membership by 25%, achieving a 14% increase
Market Growth
India’s mobile games market booms with 8.45bn installs
In-app purchase revenue remains modest at just over $400m
Market Growth
Newzoo revises 2025 global games market growth forecast to $188.9bn
Mobile is projected to reach $103.1bn in 2025 and $107.7bn by 2027
Market Report
US video game spending hit $59.3 billion in 2024 led by mobile
Mobile is the most popular platform with 72% of households
Market Report
Asia and MENA games markets hit $86.6 billion in 2024
Revenue is projected to reach $96bn by 2029
Market Report
Minecraft mobile revenue surges 44% following movie release
New Sensor Tower report also shows a 77% increase in DAUs for Fallout Shelter
Market Report
Games industry growth stalls at $189.3 billion as companies struggle with player retention
New report from Duamentes finds that 60% of new mobile games in crowded genres struggle to gain traction
Environmental Impact
PlanetPlay reports 79% of players made eco-friendly changes after playing green themed games
In-game poll data from PlanetPlay after surveying 181,000 players from 189 countries
Earnings Report
Netmarble reports $429m revenue in Q1 2025
Revenue growth was driven by the success of RF Online Next in Korea
Market Growth
UK video game consumer spending hits £7.6bn
Ukie’s new report found that mobile games grew by 8.1% to £1.7bn in 2024
Game Optimisation
Hypercasual games see 78% boost from story-driven ads despite low spend
New AppsFlyer report finds that top 2 percent of ad creatives in games still drive 53 percent of total spend
In-game Advertising
Report: Mobile leads in reach while PC and console drive deeper ad engagement
New report from Anzu finds that advertisers can benefit by combining the deep engagement of PC and console with the broad reach of mobile
Market Report
Gaming VC deals rose 35% in Q1 2025 to $373m
But deal value was down 41% year-over-year
Major M&a
Games industry M&A hit $6.6bn in Q1 2025 with mobile domination led by Scopely
The figure was a two-year high and more than doubled Q1 2024’s result, according to Aream & Co.’s first quarterly Video Game Market Update report
Smadex Ctv Guide
The Smadex Connected TV Guide: A must-read for any marketer
Unlock the full potential of CTV
Market Report
German games market declined to €9.4bn in 2024 as in-app purchase and hardware sales fell
In-game and in-app purchases fell 3% to €4.6bn ($4.9bn)
Subscription Superiority
Apple Arcade "likely wouldn’t be profitable" without Apple One bundle, report claims
Apple Arcade reached two million users in its first year, but would reportedly struggle to break even alone
Platform Power
90% of devs’ most recent games launched on mobile
Unity’s Gaming Report 2025 revealed a 34% year-over-year increase in developers targeting three or more platforms
Employee Engagement
What makes games industry employees more engaged and loyal?
InGame Job CEO Katya Sabirova shares her findings on the engagement of games industry employees using data from the Big Games Industry Employment Survey 2024
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
Mobile Growth
Half of mobile gamers in the US and UK are earning money playing games, survey claims
Almedia study reveals that 75% of players feel positive about games offering such incentives
Recruitment Report
Who has pet projects in the games industry and what drives them?
InGame Job CEO Katya Sabirova analyses the findings from the Big Games Industry Employment Survey 2024
Africa Mobile Market
Mobile leads the charge in Africa’s $1.8 billion games market
The continent added an estimated 32m new gamers in 2024, bringing the total to 349m, up from 317m in 2023
Midnights On Mobile
40% more North Americans are playing mobile games at 1AM than global average
Mobile players are most active at 8PM worldwide, but some regions stay up later than others
Mobile Growth
Mobile app downloads hit 136 billion in 2024 as revenue surges to $150bn
Users spent 4.2 trillion hours on mobile apps last year a 5.8% YoY increase
Africa Is Mobile
Mobile growth drives Africa’s games industry to $1 billion in revenue
Candy Crush and PUBG Mobile lead Africa’s mobile games revenue with $50m and $40m, respectively
Gaming Growth Guide
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business