The Long Game
Tag: Live Ops
Industry Insights
The ins and outs of retention in an idle game with merge and puzzle elements
Franchise Insights
The first year of Zynga's Game of Thrones: Legends from launch to $24 million
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New Offerings
Aghanim launches new liveops and game hub builders to boost DTC webshops on mobile
The company plans to turn underperforming webshops into high-value DTC channels
Understanding Players
Decision traps in live game development
InnoGames product manager Anna Sieprawska discusses player feedback and understanding context
Investment News
Arcanix secures funding to accelerate live ops platform growth
Funding will accelerate product development, early partner onboarding, and European team growth
Market Resilience
ZiMAD’s journey to a 170 million download hit
CEO Dmitry Bobrov shares on the business strategy behind Magic Jigsaw Puzzles
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Live Ops
Sensor Tower acquires live ops data platform Playliner
Platform tracks in-game events, monetisation and player engagement in mobile games
Direct-to-consumer
Xsolla and Second Dinner launch new Marvel Snap Web Shop
Players Can Redeem the Global ‘WEBLAUNCH’ Code at Launch to Access Special Offers and Exclusive Rewards
Summer Special
Albums, battle passes and milestones: Mobile’s top event types to introduce this summer
AppMagic analyses the three summer event formats that can fit "seamlessly" into almost any live ops schedule
Animal Appeal
Seven years of Zoo 2: Animal Park: Longevity, season passes, and the importance of new content
We speak with Zoo 2: Animal Park’s project manager Bernd Willuhn about the game’s long-term appeal, remaining accessible to newcomers and more
Supercell Strategy
Supercell: The old versus the new
"We believe that creating new games is an essential part of a games company," says Supercell CEO Ilkka Paananen
Live Ops
Rockbite Games: What we didn’t know about live ops until we released a hit
Founders, Avetis Zakharyan and Gevorg Kopalyan share on their live ops journey
Industry Enthusiasm
90% of developers plan to launch at least one game in 2025
Metaplay’s The Game Development Renaissance report suggests more than two in three devs are optimistic about the industry this year
Live Ops Advice
SciPlay on why your live ops strategy will make or break your mobile game
SciPlay’s group vice president, US games Cameron Stewart shares on the transformation and future of live ops
Tiktok Webinar
Watch: How to unlock your game’s next level with TikTok
Gain insights into live ops and marketing through TikTok during Q5 and beyond
Live Ops Tips
A decade of live ops: Keeping creativity, player communities and gameplay alive
Exient’s Tommy Prentice and Steve Cassar Laudi offer insight on long term live ops
Tiktok Webinar
Unlock your games next level with TikTok - registration open for exclusive free webinar
Leveraging TikTok platform expertise and Q5 momentum to maximise LiveOps player engagement and monetisation, boosting your game's success
Top Tips
Live ops should not be killing your team: Here's how to create a successful live event
Fundamentally Games’ live publishing manager Stephanie Field explores creating live events and ensuring long-term success for your game
Tiktok's Terrific Tools
How TikTok’s LiveOps program is elevating mobile game engagement
Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.
Platform Power
Live ops platform Magify raises €1 million to enhance AI and reach new markets
Magify has raised further funds towards democratisation, product development and more
In-game Events
Maximising success through in-game events mastery
AppQuantum’s Oleg Nalimov shares tips on timing, duration and pauses to get the very best out of your in-game events
Transforming Trends
Live ops, hypercasual and artificial intelligence: Keeping up with the trends in 2024
The games industry moves fast, but brand collabs can still be the way to go with careful planning
Industry Insights
The experts' guide to mobile games monetisation: Part two
Kwalee’s John Wright continues his insight into mobile games monetisation from live ops to events
Road To Helsinki
Kinoa's Hen Gelberg on “The true power of LiveOps”
Kinoa's chief business development officer and co-founder discusses the core components of live ops and how to best unlock their true potential
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Interview
“The MENA region is definitely a focus for Kwalee and we want to build more partnerships there”
Kwalee’s Sayeed Rahman discusses what the team looks for in its partnerships, expansion into the MENA region and the trends and challenges facing the mobile games industry
Interview
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
“Our games have grown quarter over quarter for the past 12 months and last month Supercell was back in the top ten mobile games publisher list”
Pgc London
Pocket Gamer Connects London: The Live Ops Landscape and Game Dev Stories tracks
Improve your approach to live ops and gain insight into the game development process this January 22nd and 23rd
Podcast
Zynga’s Yaron Leyvand on the secret to making a “forever franchise” | Podcast
In the final podcast of 2024 the PocketGamer.biz podcast team speak to Zynga's Yaron Leyvand about the company's incredible journey - from Farmville to forever franchises
Live Laugh Love Liveops
How to effectively implement social features into your LiveOps strategy
What social features are trending in the world of LiveOps right now - and how can developers take advantage of them to keep players happy - let GameRefinery be your guide
Making Of
Behind the scenes: The making of Zynga Socialpoint's Top Troops
Top Troops game lead Albert Fontova discusses the development of the game and its vital first few months post launch
Q&a
Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”
As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market
Live-ops
Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio."
The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
Feature
Five tips for scaling your mobile game in a post-ATT market
SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
New Partnership
Live service platform RallyHere forms partnership with Prophecy Games
The platform aims to ease the development of cross-platform titles
Ten Million And Counting
Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!
As Spinner Merge sails past 10 million downloads, the team at Sunday explain how they are balancing and updating the game - and putting player experience first
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
Clever Stuff
CleverTap's new platform aims to boost live ops revenue and more
Unveiled at GDC 2023, CleverTap Gaming is an all-in-one solution for customer engagement
New Live Events Tracker
How to keep track of the myriad of live service events across mobile games
GameRefinery's new live events tracker offers game creators a new way to stay in control of multiple events in multiple titles - quickly, simply and cost effectively
Expert Insight
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”
The mobile puzzle maker with over 200m users shares the secrets of effective operating for lasting, long-term success
Live And Kicking
Is it game over for Live Ops games?
We've seen some huge live games get the plug pulled, but are reports of their demise exaggerated? And what makes a LiveOps game fail? Oscar Clark of Fundamentally Games explains
Results Revealed
EA’s Q2 financial results reveal $1.44 billion gross profit, with full games only contributing a fraction
Live services represent large share of company revenue
Live Ops Landscape
Improve your approach to live ops at Pocket Gamer Connects Helsinki
Get top lessons on living games at the leading games industry conference this September
Choose Your Weapon
Choosing the right online tech for your game
Heroic Labs dives into the capabilities of its unique open-source game technologies Nakama and Satori which are powering games around the world
Insider Insight
Optimising for opportunity: How Google is helping game developers build for long-term success
Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run
The Mobile Games Glossary
The mobile games industry glossary
A living A-Z of mobile games industry terms you should know