Mena Trends
Tag: Growth
Industry Insights
Beyond downloads: Why engagement metrics are the true north for publishers
Strategic Funding
How AppQuantum’s $10m fund looks to bet on ambitious indie studios with a long-term mindset
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Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Revenue Rise
Unity records highest revenue since 2023, up 5% in Q3
Unity generated $470.6 million this Q3, its first full quarter since Unity Vector launched
Beyond Bloons
Inside Ninja Kiwi’s next game: Building beyond Bloons with Fightland
Ninja Kiwi’s CEO Scott Walker shares staying true to the studio’s roots while building the next generation of games
Case Study
“Sometimes feelings matter more than metrics”: Flexus's unconventional approach to hybrid projects
Flexus founder Semyon Kozyura uses Train Miner as a case study to show the studios approach to its projects
Major Milestone
TinyBytes surpasses 100 million downloads across its portfolio
Flagship title Massive Warfare makes up for a large portion of the downloads
Inside Look
Inside Flamed: Scopely’s in-house creative agency
Naor Itzhak shares on how Scopely’s Flamed turns ideas into global game campaigns
Growth
Playstack revenue surged 52% in H1 2025 to £30.7m
Balatro and Abiotic Factor sold over 3m units in the first half of the year
Anniversary
Behind Free Fire's eighth anniversary: How Garena builds for longevity
Garena global marketing lead Cindy Chen tells us how Free Fire’s eighth anniversary reflects a broader vision for future global growth and having a player-first design
Behind The Scenes
How Rockbite Games transformed its idle game into an idle RPG
Rockbite founders Avetis Zakhaeyan and Gevorg Kopalyan share how Idle Outpost evolved from a niche trading game into a deeper idle RPG and what comes next
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Revenue Rise
Nazara’s FY25 revenue up 43% to $190m after pivot to "high margin" games segments
The publisher’s games revenue increased by 95% year-over-year in Q4
Mobile Mavens
How to launch a new game in 2025
Our Mobile Mavens share insights and advice on launching a new game in today’s market
Industry Insights
How small studios can scale amid games industry turbulence
Gennadii Potapov and Andrei Morozov share on why cross-studio collaboration is a smart move in 2025
Long-term Success
My.Games on evolving War Robots into a billion-dollar franchise
Executive producer Boris Burangulov reflects on the long journey of War Robots from live ops to expanding the IP
Behind The Scenes
From a hybridcasual hit to an indie PC title: The story of My Little Universe
SayGames’ Dmitrii Bobrov shares on the requirements and challenges of bringing a mobile title cross-platform
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Industry Insights
Million Victories' big year and ambitions for a billion dollar future
CEO Benoit Ducrest shares the highlights of 2024 and the teams even bigger ambitions for the future
Marvellous Mena
Sandsoft's CEO on the publisher's hybridcasual evolution and global expansion
David Fernandez Remesal discusses the publisher's journey throughout the past year and its plans for 2025
Revenue Milestone
War Robots hits $1 billion in revenue with mobile driving the majority of earnings
The vehicle shooter celebrated its 10 year anniversary last year and regained its licence in China
Ad Strategy
The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases
GameBiz Consulting’s Božo Janković shares a deep analysis on ad implementation practices
Live Ops Advice
SciPlay on why your live ops strategy will make or break your mobile game
SciPlay’s group vice president, US games Cameron Stewart shares on the transformation and future of live ops
Growth In Games
How community managers can contribute more than clicks to help boost revenue
Belka Games’ head of publishing Liza Makhina shares how to set your community managers the right goals
Anniversary
How Outfit7 built Talking Tom into a mobile gaming behemoth in 15 years
Senior VP of distribution and business intelligence, Jernej Česen reflects on the developer's 15 year journey and what comes next
Industry Insights
Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation
AppQuantum founder Evgeny Maurus provides deep insights into the company's journey and the lessons learned along the way
Daydreamers
How SuperPlay grew Dice Dreams into a $300m+ sleeper hit
CPO and Co-Founder Elad Drory discusses the success of Dice Dreams, studio expansion, retaining players and celebrity marketing
Case Study
How The Experimentation Group and Shallot Games increased Coffee Golf’s RPI by 75%
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games successfully turned Coffee Golf around
Industry Insights
How to grow your game through experimentation
Tom Storr of The Experimentation Group on how to take your game to the next level by boosting its growth potential
Financials
Serbia's 15 most successful gaming companies made €175m in 2023
The Serbian Games Association reports revenue is up 17% year-on-year with 475 new positions being opened this year
Interview
"Merge Mansion is a very young game. We still have big plans and many surprising twists in store"
Metacore’s CBO Tapio Tuomola on four years of success for Merge Mansion and what's coming next…
Gameexpo Summit
Discover essential UA and retention techniques plus key monetisation trends at the Dubai GameExpo Summit
The Growth and Monetiser tracks at Dubai GameExpo Summit this May 1st
Mena Market
Sandsoft’s CEO David Fernandez Remesal discusses company expansion, growth in the MENA region and beating the stigma of mobile gaming
“The games industry is the largest and deepest entertainment form, and, as such, we need to do more to be considered in the same way as our counterparts in the larger entertainment industry.”
Interview
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
“Our games have grown quarter over quarter for the past 12 months and last month Supercell was back in the top ten mobile games publisher list”
Pgc San Francisco
Learn essential UA and retention techniques at PG Connects San Francisco
Essential insight into user acquisition, retention techniques, and how to grow your game this March 18th
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
Going Green
How the video games industry can promote an eco-friendly future with PlanetPlay
CEO Rhea Loucas and head of business development Felix Bradshaw discuss how collaborating with PlanetPlay helps the planet and ups your game
A Flying Start
Space Ape’s Chrome Valley Customs on track to beat Beatstar with $40m earned
Following Space Ape's most successful ever launch, the casual puzzler now has their other smash hit Beatstar in its sights
Mega Mobile
A huge 72% of 2023 game revenues came from mobile
Xsolla’s State of Play report reveals the latest gaming trends and a trajectory akin to e-commerce
Monetisation Strategy
Aggressive monetisation isn’t fun for players so here's how to fix things
Midjiwan's Christian Lovstedt discusses how roughshod monetisation methods such as forced ads and tough-to-earn in game currencies are creating a negative experience for players
New Year's Resolutions
Why making marginal gains should be every developer's prime strategy for 2024
LifeStreet, CEO Levi Matkins gives us his simple but effective, six-step game plan to deliver substantial results
Mena Focus
Savvy Games Group: “Approximately 75 percent of our capital allotment has not yet been invested”
We speak to Savvy Games Group CEO Brian Ward about the accomplishments of the past year, what we can expect to see next from the MENA region and Savvy’s new games ambitions
Ad Strategy
Upping your game with integrated ads
AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
Top Tips
Top tips: How to optimise ad placements to boost your game
Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
Horror Hits
Behind the Scenes: Creating the viral hit Baby in Yellow
Team Terrible’s CEO Greg Lee shares a closer look at the game's development and what they have coming up next
Ad Strategy
New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024
Nexters Murad Khalilov offers top tips to take into 2024 to maximise your advertising strategy
Emerging Markets
Africa’s gaming market: How to make a profit with F2P games
Carry1st Senior UA and admonetisation manager Claire Rozain discusses the African games market opportunity for F2P games
Tales To Tell
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"
Other Tales Interactive founder Tanja Tankred tells us about the success of Tick Tock: A Tale for Two, being an inclusive studio and what's next