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SXSW Gaming rocks out during SXSW music festival

A mini-GDC alive and well in Austin

SXSW Gaming rocks out during SXSW music festival

SXSW Music runs from 3/15-20 and includes SXSW Gaming this year along with some great programming in mobile.

SXSW Gaming Awards will be honoring the best in mobile with nominees Devolver's Downwell, Bethesda's Fallout Shelter, Square Enix's Lara Croft GO and indies Her Story and SteamWorld Heist.

There will be sessions on mobile game design, eSports and the legality of streaming Let's Play videos, plus Smash tournaments, arcades and more.

Michelle Obama kicks off the week with Queen Latifah and Missy Elliott discussing the importance of a girl's education. Other keynote speakers include Pat Benatar & Neil Giraldo, Don Cheadle and Tony Visconti, and there will be rich variety of performances, ranging from Iggy Pop to Deftones.

Below is just a small sample of the offerings this week.

Follow me @contentnow on Twitter and Periscope for the livestream of top performances, parties and panels.

TUESDAY 15 MARCH

 

  • What: Fader Fort Arcade + Music

When: Tuesday, March 15
Where: Invite only
How:http://www.thefader.com/2016/03/01/the-fader-fort-austin-2016
Cost: FREE
More Info: Emerging tech, gaming and comedy talent showcase sponsored by Prius, followed by 4 days of music programming sponsored by Converse. Follow @fadersnaps on Snapchat.

 

  • What: Music City presents Bay Area Showcase

When: RECURRING Tuesday, March 15-Wednesday, March 16, 11am+
Where: The Jackalope. 404 E 6th, Austin TX 78701
How:https://www.eventbrite.com/e/music-city-sf-presents-bay-area-showcase-day-one-at-sxsw-tickets-21320694772
Cost: FREE
More Info: Bay Area Bands

 

  • What: SESAC Showcase

When: Tuesday, March 15, 12-6pm
Where: The Side Bar, 602 E 7, Austin TX 78701
How:http://www.sesac.com/Events/Event_News_Details.aspx
Cost: FREE with badge
More Info: Open bar, food, bands

 

  • What: SXSW Awards Pre-Show

When: Tuesday, March 15, 4-6pm+
Where: Second Bar + Kitchen, Green Room, 200 Congress, Austin TX 78701
How:https://preampsxsw.splashthat.com
Cost: FREE with badge
More Info: Drinks and appetizers with speaker guest speakers Scott Carlis, VP Digital, AEG

 

  • What: Killem Collective Showcase

When: Tuesday, March 15, 5pm-2am
Where: Roosevelt Room, 307 W 5th, Austin TX 78701
How:https://www.eventbrite.com/e/killem-collective-presents-non-stop-sxsw-unofficial-tuesday-march-15-tickets-21638607658
Cost: FREE
More Info: Texas, Georgia, Cali indie bands

 

  • What: SXSW Music Opening Party

When: Tuesday, March 15, 6-9pm
Where: Maggie Mae’s Rooftop, 323 E 6th Street, Austin TX 78701
How:http://www.sxsw.com/music/networking-events/parties
Cost: FREE with badge
More Info: Artist rumors always epic, worth the long queue, get there early!

 

  • What: SXSW Interactive Innovation Awards

When: Tuesday, March 15, 7pm
Where: Hilton Downtown,Grand Ballroom, 6th Floor Austin TX 78701
How: By invite only
Cost: FREE
More Info: Emcee Brooke Van Poppelen

 

  • What: SXSW IBM Party

When: Tuesday, March 15, 7-9pm
Where: VInce Young Steakhouse, 301 San Jacinto, Austin TX 78701
How:https://www.eventbrite.com/e/sxsw-ibm-cognitive-commerce-studio-marketers-night-tickets-22171661035
Cost: FREE
More Info: Checkout IBM’s Watson marketing analytics over catered cocktails.

 

  • What: Mazda’s Hype Hotel

When: Tuesday, March 15, 7:30pm-2am
Where: Hype Hotel, 1100 E 5th Street, Austin TX
How:http://hypem.com/hotel/2016
Cost: FREE with badge or wristband
More Info: Check invite for lineup

 

  • What: SXSW Interactive Closing Party

When: Tuesday, March 15, 9pm-Midnight
Where: Stubb’s, 801 Red River Street, Austin TX 78701
How:http://www.sxsw.com/interactive/networking-events/parties
Cost: FREE with badge

 

  • What: SXSW Film Intermission Party

When: Tuesday, March 15, 10pm-1am
Where: The Belmont, 305 W 6th
How:http://schedule.sxsw.com/2016/events/event_OE04418?_ga=1.1576436.49030480.1453587152
Cost: Free with badge
More Info: Presented by SyFy, celebrate SXSW Film Award Winners

 

  • What: SXSW Comedy Closing Party

When: Tuesday, March 15, 10:30pm-1:30am
Where: Ironwood Hall, 505 E 7th
How:http://schedule.sxsw.com/2016/events/event_OE04603
Cost: Free with badge
More Info: Lineup posting soon

 

WEDNESDAY 16 MARCH

 

  • What: SXSW Opening Keynote with Michelle Obama

When: Wednesday, March 16, 11am
Where: Austin Convention Center, Ballroom D, Austin TX 78701
How:http://www.sxsw.com/news/2016/first-lady-be-joined-missy-elliott-diane-warren-sophia-bush-and-queen-latifah
Cost: FREE with badge
More Info: Discussing finding one’s passion, the importance of a girl’s education, and the Let Girls Learn initiative. First Lady MIchelle Obama will be joined by Queen Latifah, Missy Elliott, Diane Warren and Sophia Bush.

 

  • What: SXSW Artist Profile: Pat Benatar & Neil Giraldo

When: Wednesday, March 16, 12:30-1:30pm
Where: Austin Convention Center, Ballroom D, Austin TX 78701
How:http://www.sxsw.com/music/news/2016/pat-benatar-neil-giraldo-interview
Cost: FREE with badge
More Info: USA Today’s Mike Snider interview’s legendary rock duo Pat Benatar & Neil Giraldo on their 35 year relationship that spawned dozens of hits that defined the rock era including “Promises in the Dark” and “Heartbreaker.” Pocket Gamer’s Martine Paris produced this session for SXSW.

 

  • What: CultureCollide House

When: RECURRING Wednesday, March 16 - Friday, March 18, 12:30pm-2am
Where: Container Bar, 90 Rainey, Austin TX 78701
How:http://www.culturecollide.com/container2016
Cost: FREE with badge
More Info: Three days of epic music sponsored by theGuardian, Slacker, Lyft, Hard Rock Hotels, JanSport, and OXFAM. Lineup on invite includes Polica, Tacocat and Silent Disco DJ Battle. Grub while it lasts.

 

  • What: FLOODfest

When: RECURRING - Wednesday, March 16 - Saturday, March 19
Where: Cedar Street Courtyard, 208 W 4, Ausitn TX 78701
How:http://2016.do512.com/floodfestdayone2016
Cost: Free with badge
More Info: Vince Staples, MSTRKRFT, Peaches, Thao & The Get Down Stay Down, Deap Valley

 

  • What: Guac n Roll

When: RECURRING Wednesday, March 16 - Saturday, March 19, 12:30-7pm
Where: Southbites, 604 Driskill, Austin TX 78701
How:http://www.culturecollide.com/guacnroll/thanks#.VtP8Pbzrnrk
Cost: FREE
More Info: Real musicians making real guacamole, taste the action

 

  • What: SXSW Speakeasy Music + Tech

When: Wednesday, March 16 1-3pm
Where: Isla, 208 W 4th, Austin TX 78701
How:https://www.eventbrite.com/e/speakeasy-musictech-mixer-sxsw-tickets-22365209945
Cost: FREE
More Info: Open bar - in association with FLOODfest at Cedar Street Courtyard sponsored by DTS & Flood Magazine.

 

  • What: Pandora Discovery Den

When: RECURRING Wednesday, March 16 - Saturday, March 19, 1:30-8pm-2am
Where: The Gatsby, 708 E 6th, Austin TX 78701
How:https://pandoradiscoverydensxsw.splashthat.com, pickup wristband at Pandora Backyard, adjacent to the Gatsby on the east side of the building
Cost: FREE, badges get priority
More Info: 4 days with 30+ bands featuring MSTRKRFT, YACHT, Louis the Child..plus food!

 

  • What: StubHub House

When: RECURRING Wednesday, March 16 - Saturday, March 19, 2pm-Midnight+
Where: Banger’s Sausage House & Beer Garden, 79 Rainey, Austin TX 79701
How:http://www.culturecollide.com/stubhub2016
Cost: FREE
More Info: Amazing lineup on invite includes Mike Snow, POLICA, The Kills, Deap Valley, and the Strumbellas.

 

  • What: Showtime Roadies House

When: RECURRING Wednesday, March 16 - Friday, March 18, 2pm-Midnight+
Where: Clive Bar, 609 Davis/Riney, Austin TX 78701
How:http://www.culturecollide.com/showtime
Cost: FREE with badge
More Info: Appearances by Roadies stars Luke Wilson & Carla Gugino. Music lineup on invite includes midnight shows for White Denim and the Head and the Heart.

 

  • What: Event Professionals Meetup

When: Wednesday, March 16 2-3pm
Where: ACC Austin Suite, 531 E 4th Street, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP55190
Cost: Free with badge
More Info: Mix it up with the people that make the parties!

 

  • What: British Music Embassy Showcase

When: Wednesday, March 16, 2-6pm
Where: Latitude 30, 512 San Jacinto Blvd Austin TX 78701
How:https://www.eventbrite.com/e/british-music-sxsw-presents-tickets-21678931267
Cost: FREE
More Info: A secret gem

 

  • What: Sony Music & The Orchard Texas Two Step

When: RECURRING: Wednesday, March 16 - Thursday, March 17, 3/4-6pm
Where: Pelons, 508 Tequila Bar, 802 Red River/8th, Austin TX 78701
How:https://texastwostep-2016.splashthat.com
Cost: FREE with badge
More Info: Ping pong, photo booth, tequila, Fortuna Pop DJ sets and more!

 

  • What: MTV Woodies 10 for 16

When: Wednesday, March 16, 4pm
Where: TBD
How:https://1iota.com/show/516/MTV-Woodies-10-for-16
Cost: FREE
More Info: All day music festival - 2015 artists included Fallout Boy, Tove Lo and Robert DeLong.

 

  • What: ODESZA in concert

When: Wednesday, March 16 5-6pm
Where: Gatsby, 708 E 6th, Austin TX 78701
How:http://blog.pandora.com/us/announcing-the-4th-annual-sxsw-pandora-discovery-den-lineup
Cost: FREE with badge
More Info: Pandora Discovery Den artist showcase

 

  • What: No Parents No Rules Rave

When: RECURRING: Wednesday, March 16 - Thursday, March 17, 7pm-2am
Where: Rainey Hookah Lounge & Bar, 84 N I35 Frontage Road, Austin TX 78701
How:https://noparentsnorulessxsw2016.splashthat.com
Cost: FREE
More Info: Dope beats by Austin’s Best Damn Party.

  • What: Mischief B2B Sessions

When: RECURRING, Wednesday, March 16 - Friday, March 18 8pm-2am
Where: Craftsman, 2000 E Cesar Chavez, Austin TX 78702
How:https://www.eventbrite.com/e/mischief-b2b-sessions-tickets-22223613426
Cost: FREE
More Info: Hosted bar by Deep Eddy Vodka and Red Bull, DJ lineup on invite

 

  • What: Robert DeLong in concert

When: Wednesday, March 16 9-10pm
Where: Gatsby, 708 E 6th, Austin TX 78701
How:http://blog.pandora.com/us/announcing-the-4th-annual-sxsw-pandora-discovery-den-lineup
Cost: FREE with badge
More Info: Pandora Discovery Den artist showcase

 

  • What: Iggy Pop

When: Wednesday, March 16, 9-10:30pm
Where: ACL Moody Theater, 310 Willie Nelson Blvd, Austin TX 78701
How:http://www.sxsw.com/music/news/2016/iggy-pop-perform-2016-sxsw-music-festival
Cost: FREE with badge

 

  • What: GRiZ in concert

When: Wednesday, March 16 10-11pm
Where: Gatsby, 708 E 6th, Austin TX 78701
How:http://blog.pandora.com/us/announcing-the-4th-annual-sxsw-pandora-discovery-den-lineup
Cost: FREE with badge
More Info: Pandora Discovery Den artist showcase

 

  • What: Mike Snow in concert!

When: Wednesday, March 16, Midnight-12:40am
Where: Banger’s, 79 Rainey Street, Austin TX 78701
How:http://tinyurl.com/j2mxyzf
Cost: FREE
More Info: StubHub’s headlining performance plus homemade sausages and 100+ beers on tap

 

  • What: The Yard

When: RECURRING, Wednesday, March 16 - Friday, March 18
Where: 902 E Cesar Chavez, Austin TX 78703
How:http://www.itstheyard.com/rsvp-2016
Cost: FREE, all ages

 

THURSDAY 17 MARCH

 

  • What: SXSW Gaming Expo

When: RECURRING: Thursday, March 17 - Saturday, March 19
Where: Austin Convention Center, Austin TX 78702
How:http://www.sxsw.com/gaming-sessions
Cost: FREE with badge

 

  • What: Cardio Party feat. TOKiMONSTA!

When: Thursday, March 17, 8:30am & 9:30am
Where: Spotify House, 1501 E 6th, Austin TX 78702
How:https://spotifyhouse.com/event/soul-cycle-tokimonsta
Cost: FREE with badge
More Info: Get your SoulCycle workout with live DJ set by TOKiMONSTA!

 

  • What: ACL Bloody Mary Morning

When: Thursday, March 17, 10am - 2pm
Where: GSD&M Courtyard, 828 W 6th, Austin TX 78701
How:http://www.austincitylimits.com/bloody-mary-morning-2016
Cost: FREE
More Info: TacoDell breakfast tacos, Tito’s Bloody Mary’s and performances by Eleanor Friedberger, Joseph Margaret Glaspy, Eliot Sumner, The Heavy, Caveman and Thao and the Get Down Stay Down.

 

  • What: SXSW Keynote: Tony Visconti

When: Thursday, March 17, 11-12pm
Where: Austin Convention Center, Ballroom D, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP92723
Cost: FREE with badge
More Info: David Bowie’s producers discusses his legendary career

 

  • What: Pitchfork House

When: RECURRING Thursday, March 17 - Friday, March 18, 12-6pm
Where: Austin TX 78701
How:http://2016.do512.com/pitchforkdaypartydayone2016
Cost: FREE
More Info: Check invite for lineup

 

  • What: BrooklynVegan Showcase

When: RECURRING Thursday, March 17 - Saturday, March 19, 12-6pm
Where: Cheer Up Charlies, 900 Red River, Austin TX 78701
How:http://2016.do512.com/brooklynvegandaypartydayone2016, http://2016.do512.com/brooklynvegandaypartydaytwo2016, http://2016.do512.com/brooklynvegandaypartydaythree2016, http://2016.do512.com/afterthegoldrush2016
Cost: FREE
More Info: Check invite for lineup.

 

  • What: Miles Ahead panel featuring Don Cheadle

When: Thursday, March 17, 12:30-1:30pm
Where: Austin Convention Center, Room 18ABC, Austin TX 78701
How:http://www.sxsw.com/music/news/2016/don-cheadle-robert-glasper-discuss-miles-ahead
Cost: FREE, all ages
More Info: In celebration of Miles Davis, SXSW will be screening the long awaited, critically acclaimed feature film, Miles Ahead, which stars Don Cheadle who also co-wrote and directed the film. Panel includes Don Cheadle, Grammy and Oscar winners Robert Glasper, Skip Lievsay and Keyon Harold, Miles Davis’ family Erin Davis and Vince Wilburn, and is moderated by NPR’s Felix Contreas.

 

  • What: Whole Foods Quantum Collective

When: RECURRING Thursday, March 17 - Saturday, March 19, 1-8pm
Where: Whole Foods Rooftop, 525 N Lamar, Austin TX 78703
How:https://www.eventbrite.com/e/southwest-invasion-2016-registration-20974653754
Cost: FREE
More Info: Featuring Deap Valley, MSTRKRFT, and more

 

  • What: Can We Just Play: The Legality of Let’s Play Video

When: Thursday, March 17, 2-3pm
Where: Austin Convention Center, Room 5ABC, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP53582
Cost: FREE, all ages
More Info: With Angelo Alcid and Wikimedia

 

  • What: Finding Gaming’s Next Hot Spots

When: Thursday, March 17, 5-6pm
Where: Austin Convention Center, 531 E 4th, Room 5ABC, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP53392
Cost: FREE
More Info: Speakers include CNBC’s Chris Morris, Ubisoft’s Chris Early, Wargaming’s Jay Cohen, and Facebook’s Julia Ognieva.

 

  • What: CHVRCHES in concert

When: Thursday, March 17, 7:15pm
Where: Spotify House, Main Stage, 1501 E 6th, Austin TX 78702
How: https://spotifyhouse.com/event/chvrches
Cost: FREE with badge

 

  • What: Ugly Whale Music Fest

When: Thursday, March 17, 9pm-2am
Where: Darwin’s Pub, 223 E 6th, Austin TX 78701
How:https://www.eventbrite.com/e/ugly-whale-music-fest-2-tickets-21362963198
Cost: FREE
More Info: Bay Area pop rock band showcase.

 

  • What: The Strumbellas in concert!

When: Thursday, March 17, 10-10:40pm
Where: Parish, 214C E 6th, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_MS34971
Cost: FREE with badge
More Info: Haunting lyrics plus danceable melodies make this a win for the night.

 

  • What: Wyclef Jean in concert

When: Thursday, March 17, Midnight
Where: Gatsby, 708 E 6th, Austin TX 78701
How:http://blog.pandora.com/us/announcing-the-4th-annual-sxsw-pandora-discovery-den-lineup
Cost: FREE with badge
More Info: Pandora Discovery Den artist showcase

 

  • What: The Kills in concert

When: Thursday, March 16, Midnight - 12:40am
Where: Banger’s, 79 Rainey Street, Austin TX 78701
How:http://schedule.sxsw.com/events?lsort=venue_all_days&venue=Banger%27s&_ga=1.71960918.49030480.1453587152
Cost:
More Info: StubHub’s headlining performance plus homemade sausages and 100+ beers on tap

 

  • What: White Denim in concert

When: Thursday, March 17, Midnight+
Where: Clive Bar, 609 Davis/Riney, Austin TX 78701
How:http://www.culturecollide.com/showtime
Cost: FREE with badge
More Info: Showtime Roadies House. Watch for other artists in the crowd with VIP wristbands.

 

FRIDAY 18 MARCH

 

  • What: Spin Party

When: Friday, March 18, 11am-5pm
Where: Stubb’s, 801 Red River, Austin TX 78701
How: http://www.culturecollide.com/showtime
Cost: FREE with badge and laminate
More Info: Chvrches, Deftones, Vince Staples, Vampire Weekend’s Chris Baio + breakfast tacos + bloodies, pick up laminates at Stubb’s Box Office W 3/16- Thursday 3/17 2-6pm, F 3/18 10-2pm.

 

  • What: mPressFest

When: Friday, March 18, 12-5pm
Where: Soho Lounge, 217 E 6th, Austin TX 78701
How:https://www.eventbrite.com/e/mpressfest-sxsw-2016-10th-anniversary-tickets-20896556162
Cost: Free
More Info: Cocktails, food and music hosted by NYC label mPress Records.

 

  • What: SXSW Gaming: It’s All in the Details

When: Friday, March 18, 3:30-4:30pm
Where: Austin Convention Center, 531 E 4th, Ballroom C, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP92698
Cost: FREE with badge
More Info: Mobile game level design tips by King

 

  • What: SXSW Gaming: Future of eSports is Mobile

When: Friday, March 18, 3:30-4:30pm
Where: Austin Convention Center, 531 E 4th, Room 5ABC, Austin TX 78701
How: http://schedule.sxsw.com/2016/events/event_PP52385
Cost: FREE with badge
More Info: Featured speakers include Mobcrush, Spacetime Studios, and investors

 

  • What: Head and the Heart in concert

When: Friday, March 18, Midnight+
Where: Clive Bar, 609 Davis/Riney, Austin TX 78701
How:http://www.culturecollide.com/showtime
Cost: FREE with badge
More Info: Showtime Roadies House. Watch for other artists in the crowd with VIP wristbands.

 

SATURDAY 19 MARCH

 

  • What: Surviving Indie: A Real Look Behind Indie Game Development

When: Saturday, March 19, 5-6pm
Where: Austin Convention Center, 531 E 4th, Room 5ABC, Austin TX 78701
How:http://schedule.sxsw.com/2016/events/event_PP47314
Cost: FREE with badge
More Info: Panel features Vlambeer, Devolver and Google Play. Listen to Pocket Gamer’s Martine Paris interview of Google Play’s Kellee Santiago previewing the session with tips on how to get your game funded and featured.

 

  • What: SXSW Gaming Awards

When: Saturday, March 19, 7:30/8pm
Where: Hilton Austin, 6th Floor, Austin TX 78701
How:http://www.sxsw.com/interactive/awards/gaming
Cost: FREE with badge

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Tech reporter Martine Paris covers trends across mobile, games, AR VR, wearables and IoT, the intersection of emerging tech, music, video and culture, and how to get featured, funded and monetized. You can typically find her at shows with a mic in her hand interviewing industry's leading voices. Follow her @contentnow.