New Offerings
Tag: Partnership
Licencing
Steer Studios secures Warner Bros license for new Tom and Jerry mobile game
New Partnerships
Bundesliga joins Top Eleven in first full league partnership
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New Offerings
Blueberry Stage launches on Roblox to host virtual performances with K-pop group aespa
aespa to headline the debut show on September 12th with an exclusive live performance
Milestone
Kokku recognised as official Unreal Engine Service Partner
Kokku also gained access to exclusive Epic training programs and partner communities
Developer Support
Ukie partners with Tencent for second year of the Video Games Growth Programme
Last year’s inaugural programme supported 27 graduating studios
Crossovers
SYBO teams up with Supercell for Subway Surfers and Brawl Stars crossover event
The four-week event brings themed unlockables, new modes, and exclusive content to both games
Inside Look
Scaling Screw Master 3D from WeChat to global markets
The CEO of EOGAMES discusses how its partnership with Supersonic and new strategies helped to scale the game
New Partnerships
Merak Capital signs MoU with HP to boost Saudi Arabia’s games and esports economy
Partnership to deliver events, workshops, and mentorship to build a sustainable talent pipeline
New Game Launch
NetEase Games launches Destiny: Rising globally on iOS and Android
Pre-registrations topped 10 million ahead of launch
New Partnerships
Saudi Esports Federation and Merak Capital sign MoU to accelerate Saudi Arabia’s games and esports sector
Partnership expands training, certification, and global collaboration while attracting international studios
New Partnerships
Savvy Games Group signs MoU with Al Jouf’s strategic office to develop games and esports
Savvy and JSDO will co-organise events to attract gamers and esports fans to the region
New Partnerships
Savvy Games Group partners with AWS to boost Saudi Arabia’s games technology infrastructure
Savvy CEO Brian Ward says the deal will empower the Kingdom’s developer ecosystem
New Partnerships
Savvy Games Group signs MoU with Unity to boost opportunities for Saudi games developers
Qualifying projects gain free access to Unity’s backend, analytics, ads, and multiplayer tools
New Partnerships
Odeeo partners with AI studio Wondercraft to power multilingual in-game audio ads
Partnership brings personalised audio ads into mobile gaming
Crossovers
Subway Surfers and 8 Ball Pool unite for their first-ever crossover event
Month-long collaboration features exclusive themed content, characters, and rewards
New Partnerships
ZBD brings real-money embedded rewards to mobile games
TapNation’s Idle Bank is among the first to integrate ZBD’s SDK
New Partnerships
Odeeo and Claritas partner to power full-funnel measurement for in-game audio ads
The collaboration aims to direct ad budgets toward game titles
Collaboration
Outfit7 partners with Miraculous for limited-time Talking Tom Hero Dash event
This marks the first time a character from Miraculous appears in the Talking Tom universe
New Partnerships
Clear Angle Studios expands into South Africa via Robot Air partnership
The move eliminates the need to import scanning personnel and gear for South African shoots
New Partnerships
Make-A-Wish taps Raptor PR to lead games industry comms campaign
The campaign will focus on thought leadership, media outreach, and speaker engagement
New Partnerships
Gadsme partners with Konami to bring immersive ads to games and esports
The agreement opens new opportunities for brands and advertisers to reach audiences
New Offerings
Saga and Chrono Labs launch KEX to power next-gen AI agents in web3
New tech built on Saga's blockchain
New Partnerships
Appcharge and Dots.eco partner to bring real-world environmental Impact to In-game purchases
Players can now support tree planting, plastic removal, and wildlife protection through in-game spending.
Deal Tracker
Show Me The Money: Scopely closes $3.5bn Niantic deal, UK gets £30m Games Growth Package, and Moshi Monsters' crowdfunding push in June 2025
Show Me The Money: The big deals from June 2025
Expansions
Side signs deal with Savvy Games Group to open Riyadh office
Firm plans to not only support Savvy’s initiatives but also launch its own training programmes in Saudi Arabia
New Partnerships
The CoLab partners with Universally Speaking to boost quality of indie games
The collaboration will improve quality and strengthen relationships between publishers and studios
Crossovers
Bluey joins Fruit Ninja Classic+ in exclusive Apple Arcade event
The collaboration runs from June 19th to August 13th, 2025
Crossovers
Sonic races into Squad Busters as Supercell and SEGA launch crossover event
Sonic, Tails, Knuckles and Dr. Eggman will be featured in the game
New Partnerships
NBA, NBPA, and 2K strike new multiyear deal to expand global partnership
All parties involved are also launching a new NBA Take-Two Media as part of the deal
New Partnerships
Xsolla partners with Defold to simplify in-game purchases for web developers
“This is a huge win for our developers heading into the Game Jam,” said Defold product owner Björn Ritzl
New Partnerships
RevenueCat and Paddle partner to simplify web and mobile subscriptions
“Our goal at RevenueCat has always been simple: help developers make more money," said RevenueCat CEO and co-founder Jacob Eiting
New Partnerships
Appcharge partners with AppsFlyer to bridge mobile and web store analytics
The strategic partnership aims to fill a gap in measuring lifetime value (LTV) and campaign optimisation
Esports Growth
Banijay Asia teams up with Nodwin Gaming to boost esports and youth entertainment in India
“This is just the beginning of a bold new chapter in gaming and youth content,” said Nodwin co-founder and MD Akshat Rathee
New Offerings
Mattel launches first IP crossover mobile game ahead of its 80th anniversary
The game is currently in soft launch in the Philippines and Canada
New Partnerships
Tencent’s Level Infinite and Invest Qatar sign MoU to boost the country's games industry
Both parties will collaborate on talent development initiatives to drive long-term growth
Launching At Lightspeed
Final Fantasy XIV Mobile launching this June in China
Square Enix and Lightspeed Studios’ upcoming release has been "specifically tailored" for mobile
Mystery Opportunity
Ubisoft reveals new Asia mobile games deal as platform accounts for 22% of bookings in Q4
CEO Yves Guillemot refuses to elaborate on new "opportunity"
Aidian Evermerge Partnership
Aidian Network Announces Strategic Partnership with Big Fish Games' EverMerge
New partnership will enchant players by bringing the magic of EverMerge to China, Hong Kong, Macau, and Taiwan
New Partnerships
Mobile Legends: Bang Bang's MPL Indonesia lands partnership with NBA
Collaboration will further boost the esports scene in Indonesia
Making A Difference
American Cancer Society partners with Besitos to fight cancer through mobile games
Rewards earned for mobile games via KashKick will trigger matching donations to the ACS
New Partnerships
Reach Labs and B3 partner to power user discovery in open games ecosystem
The platform will harness social network effects and financial incentives
Valorant Mobile
Riot Games’ Valorant Mobile set for China launch
Hero shooter coming to global markets at a later date
Game Jam
Savvy Games Group and HP launch climate-themed Game Jam in Saudi Arabia
The top three teams will then join the Savvy Incubator program in September
Done Deal
SayGames’ idle arcade games portfolio surpasses $300m
SayGames is publishing LoadComplete’s Chainsaw Juice King as the "first of many partnerships" with South Korean studios
New Partnerships
Rise Worldwide and Blast partner to boost India’s esports scene
The joint venture will lead to new games, teams, sponsors, and investments
Esports In Mena
Savvy Games Group and Saudi Esports Federation Sign MoU to boost Saudi Arabia esports sector
The MoU will create internship opportunities for graduates of the Saudi Esports Academy
Cloud Partnership
Amazon Luna partners with EA to bring Star Wars and more to cloud gaming platform
The service has expanded to four new regions, now available in 14 countries
Crossovers
Subway Surfers and Crossy Road collide in first-ever crossover event
Event will include limited edition crossover characters and other surprises
New Partnerships
Anzu and Claritas partner to offer improved attribution metrics for in-game ads
The partnership aims to bring transparency and performance optimisation to in-game advertising