New Partnerships
Tag: Partnership
New Partnerships
Stability AI and EA partner to co-develop generative AI tools for game creation
New Partnerships
Gadsme teams up with Zynga to bring immersive in-game ads to select titles
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New Partnerships
Sports Interactive signs multi-year Football Manager partnership with FIFA
FM26 will now feature the FIFA World Cup, FIFA Women’s World Cup, and FIFA Club World Cup
New Partnerships
Mattel expands Roblox partnership with Monster High debut
Monster High debuts on Roblox October 24th, marking Mattel’s first self-published title on the platform
New Partnerships
Saudi Esports Federation signs MoU with Riot Games to boost Saudi Arabia’s games and esports ecosystem
The collaboration focuses on empowering young gamers and fostering new opportunities for creators and fans
Funding News
Tilting Point pumps $30m into two non-gaming apps
The deal builds on Tilting Point’s $150m UA fund launched in March
Crossovers
SYBO teams up with Innersloth to bring Among Us into Subway Surfers for the first time
The crossover launches October 20th and runs for three weeks, ending November 3rd, 2025
New Offerings
Roblox is now available on the Samsung Galaxy Store
The move strengthens Samsung’s growing focus on mobile gaming and player rewards
Esports Education
British Esports partners with ASCL to bring esports opportunities to UK students
The MoU aims to help schools integrate competitive gaming responsibly
Sponsorship Deal
Xsolla extends Stevenage FC sponsorship to 2028
Partnership with English football club will run until at least the 2027 to 2028 season
Teaming Up
Gadsme agrees three-year exclusive partnership with Football Manager
Non-intrusive ads will come to Football Manager 26
New Partnerships
UMX Studio partners with Audiomob for in-game audio ads
Collaboration aims to enhance player experience while opening new revenue streams
New Game Launch
Deep Rock Galactic: Survivor set to launch on mobile this November
The mobile version promises the same hardcore action as PC
New Partnerships
Niantic Spatial partners with Kojima Productions to merge storytelling with geospatial AI
The collaboration showcases AI’s potential to transform how people interact with the physical world
New Partnerships
Savvy Games Group signs MoU with Alinma Bank to deliver tailored banking solutions for Saudi gamers
The partnership aligns with Saudi Vision 2030 and the National Gaming and Esports Strategy
New Partnerships
Flexion partners with Microfun to bring Seaside Escape to alternative app stores
Seaside Escape earned $6m net revenue in August
New Offerings
Hungry Studio partners with Govee to bring Block Blast designs into home spaces
Since its 2021 launch, the game has reached over 200m players worldwide
Licencing
Steer Studios secures Warner Bros license for new Tom and Jerry mobile game
The title marks the soft launch of Steer's second release
New Partnerships
Bundesliga joins Top Eleven in first full league partnership
Fans can expect limited-time Bundesliga events, rewards, and offers throughout the 2025/26 season
New Offerings
Blueberry Stage launches on Roblox to host virtual performances with K-pop group aespa
aespa to headline the debut show on September 12th with an exclusive live performance
Milestone
Kokku recognised as official Unreal Engine Service Partner
Kokku also gained access to exclusive Epic training programs and partner communities
Developer Support
Ukie partners with Tencent for second year of the Video Games Growth Programme
Last year’s inaugural programme supported 27 graduating studios
Crossovers
SYBO teams up with Supercell for Subway Surfers and Brawl Stars crossover event
The four-week event brings themed unlockables, new modes, and exclusive content to both games
Inside Look
Scaling Screw Master 3D from WeChat to global markets
The CEO of EOGAMES discusses how its partnership with Supersonic and new strategies helped to scale the game
New Partnerships
Merak Capital signs MoU with HP to boost Saudi Arabia’s games and esports economy
Partnership to deliver events, workshops, and mentorship to build a sustainable talent pipeline
New Game Launch
NetEase Games launches Destiny: Rising globally on iOS and Android
Pre-registrations topped 10 million ahead of launch
New Partnerships
Saudi Esports Federation and Merak Capital sign MoU to accelerate Saudi Arabia’s games and esports sector
Partnership expands training, certification, and global collaboration while attracting international studios
New Partnerships
Savvy Games Group signs MoU with Al Jouf’s strategic office to develop games and esports
Savvy and JSDO will co-organise events to attract gamers and esports fans to the region
New Partnerships
Savvy Games Group partners with AWS to boost Saudi Arabia’s games technology infrastructure
Savvy CEO Brian Ward says the deal will empower the Kingdom’s developer ecosystem
New Partnerships
Savvy Games Group signs MoU with Unity to boost opportunities for Saudi games developers
Qualifying projects gain free access to Unity’s backend, analytics, ads, and multiplayer tools
New Partnerships
Odeeo partners with AI studio Wondercraft to power multilingual in-game audio ads
Partnership brings personalised audio ads into mobile gaming
Crossovers
Subway Surfers and 8 Ball Pool unite for their first-ever crossover event
Month-long collaboration features exclusive themed content, characters, and rewards
New Partnerships
ZBD brings real-money embedded rewards to mobile games
TapNation’s Idle Bank is among the first to integrate ZBD’s SDK
New Partnerships
Odeeo and Claritas partner to power full-funnel measurement for in-game audio ads
The collaboration aims to direct ad budgets toward game titles
Collaboration
Outfit7 partners with Miraculous for limited-time Talking Tom Hero Dash event
This marks the first time a character from Miraculous appears in the Talking Tom universe
New Partnerships
Clear Angle Studios expands into South Africa via Robot Air partnership
The move eliminates the need to import scanning personnel and gear for South African shoots
New Partnerships
Make-A-Wish taps Raptor PR to lead games industry comms campaign
The campaign will focus on thought leadership, media outreach, and speaker engagement
New Partnerships
Gadsme partners with Konami to bring immersive ads to games and esports
The agreement opens new opportunities for brands and advertisers to reach audiences
New Offerings
Saga and Chrono Labs launch KEX to power next-gen AI agents in web3
New tech built on Saga's blockchain
New Partnerships
Appcharge and Dots.eco partner to bring real-world environmental Impact to In-game purchases
Players can now support tree planting, plastic removal, and wildlife protection through in-game spending.
Deal Tracker
Show Me The Money: Scopely closes $3.5bn Niantic deal, UK gets £30m Games Growth Package, and Moshi Monsters' crowdfunding push in June 2025
Show Me The Money: The big deals from June 2025
Expansions
Side signs deal with Savvy Games Group to open Riyadh office
Firm plans to not only support Savvy’s initiatives but also launch its own training programmes in Saudi Arabia
New Partnerships
The CoLab partners with Universally Speaking to boost quality of indie games
The collaboration will improve quality and strengthen relationships between publishers and studios
Crossovers
Bluey joins Fruit Ninja Classic+ in exclusive Apple Arcade event
The collaboration runs from June 19th to August 13th, 2025
Crossovers
Sonic races into Squad Busters as Supercell and SEGA launch crossover event
Sonic, Tails, Knuckles and Dr. Eggman will be featured in the game
New Partnerships
NBA, NBPA, and 2K strike new multiyear deal to expand global partnership
All parties involved are also launching a new NBA Take-Two Media as part of the deal
New Partnerships
Xsolla partners with Defold to simplify in-game purchases for web developers
“This is a huge win for our developers heading into the Game Jam,” said Defold product owner Björn Ritzl
New Partnerships
RevenueCat and Paddle partner to simplify web and mobile subscriptions
“Our goal at RevenueCat has always been simple: help developers make more money," said RevenueCat CEO and co-founder Jacob Eiting
New Partnerships
Appcharge partners with AppsFlyer to bridge mobile and web store analytics
The strategic partnership aims to fill a gap in measuring lifetime value (LTV) and campaign optimisation